#7B1D72#7B1D72

#7B1D72 is a dark, vivid purple. Relative luminance 0.063; OKLCH L 41.9% C 0.160 H 332.3°. Best body text is #FFFFFF at 9.29:1 contrast (WCAG AA passes).

Color values

HEX	#7B1D72
RGB	rgb(123, 29, 114)
HSL	hsl(306, 62%, 30%)
HSV	hsv(306, 76%, 48%)
CMYK	cmyk(0%, 76.4%, 7.3%, 51.8%)
CIE-LAB	lab(30.17, 49.32, -27.07)
CIE-LCH	lch(30.17, 56.26, 331.24°)
OKLab	oklab(41.92% 0.1417 -0.0744)
OKLCH	oklch(41.92% 0.16 332.3)
XYZ	xyz(11.6450, 6.3056, 16.5201)
Luminance	0.0630 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B1D72 #1D7B26

analogous

#551D7B #7B1D72 #7B1D43

triadic

#7B1D72 #727B1D #1D727B

tetradic

#7B1D72 #7B551D #1D7B26 #1D437B

square

#7B1D72 #7B551D #1D7B26 #1D437B

split-complementary

#7B1D72 #437B1D #1D7B55

monochromatic

#190617 #491144 #7B1D72 #AD29A0 #D240C4

Accessibility & contrast

On white

9.29

#7B1D72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.26

#7B1D72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B1D72

9.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B1D72	#FFFFFF	#000000	##FFFFFF
##7B1D72	1.00	9.29	2.26	9.29
#FFFFFF	9.29	1.00	21.00	1.00
#000000	2.26	21.00	1.00	21.00
##FFFFFF	9.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#173F74

Deuteranopia (green-blind)

#3C4C70

Tritanopia (blue-blind)

#802746

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #7b1d72;
/* rgb */ color: rgb(123, 29, 114);
/* oklch */ color: oklch(41.9% 0.160 332.3);

Tailwind

colors: {
  custom: {
    50: '#a4649b',
    500: '#7b1d72',
    950: '#000000',
  },
}

SCSS

$custom: #7b1d72;
$custom-light: #a4649b;
$custom-dark: #000000;

JSON

{
  "hex": "#7b1d72",
  "rgb": {
    "r": 123,
    "g": 29,
    "b": 114
  },
  "hsl": {
    "h": 305.745,
    "s": 61.842,
    "l": 29.804
  },
  "oklch": {
    "l": 0.41919,
    "c": 0.16007,
    "h": 332.3
  },
  "luminance": 0.06305
}

Semantic roles & 50–950 ramp

primary

#7B1D72

secondary

#45AF4F

accent

#E55243

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#10060E

muted

#7F7A7E

Preview Lab

Preview with #7B1D72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →