#7B1B77#7B1B77

#7B1B77 is a dark, vivid purple. Relative luminance 0.063; OKLCH L 42.0% C 0.166 H 329.9°. Best body text is #FFFFFF at 9.27:1 contrast (WCAG AA passes).

Color values

HEX	#7B1B77
RGB	rgb(123, 27, 119)
HSL	hsl(303, 64%, 29%)
HSV	hsv(303, 78%, 48%)
CMYK	cmyk(0%, 78%, 3.3%, 51.8%)
CIE-LAB	lab(30.22, 50.82, -30.16)
CIE-LCH	lch(30.22, 59.09, 329.31°)
OKLab	oklab(42.05% 0.1438 -0.0833)
OKLCH	oklch(42.05% 0.166 329.9)
XYZ	xyz(11.8900, 6.3277, 18.0443)
Luminance	0.0633 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B1B77 #1B7B1F

analogous

#4F1B7B #7B1B77 #7B1B47

triadic

#7B1B77 #777B1B #1B777B

tetradic

#7B1B77 #7B4F1B #1B7B1F #1B477B

square

#7B1B77 #7B4F1B #1B7B1F #1B477B

split-complementary

#7B1B77 #477B1B #1B7B4F

monochromatic

#190618 #491046 #7B1B77 #AD26A8 #D43CCE

Accessibility & contrast

On white

9.27

#7B1B77 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.27

#7B1B77 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B1B77

9.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B1B77	#FFFFFF	#000000	##FFFFFF
##7B1B77	1.00	9.27	2.27	9.27
#FFFFFF	9.27	1.00	21.00	1.00
#000000	2.27	21.00	1.00	21.00
##FFFFFF	9.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0D3F79

Deuteranopia (green-blind)

#384C75

Tritanopia (blue-blind)

#802948

Achromatopsia (no color)

#474747

Design tokens & code

CSS

--color: #7b1b77;
/* rgb */ color: rgb(123, 27, 119);
/* oklch */ color: oklch(42.0% 0.166 329.9);

Tailwind

colors: {
  custom: {
    50: '#a5639e',
    500: '#7b1b77',
    950: '#000000',
  },
}

SCSS

$custom: #7b1b77;
$custom-light: #a5639e;
$custom-dark: #000000;

JSON

{
  "hex": "#7b1b77",
  "rgb": {
    "r": 123,
    "g": 27,
    "b": 119
  },
  "hsl": {
    "h": 302.5,
    "s": 64,
    "l": 29.412
  },
  "oklch": {
    "l": 0.4205,
    "c": 0.16618,
    "h": 329.9
  },
  "luminance": 0.06327
}

Semantic roles & 50–950 ramp

primary

#7B1B77

secondary

#43AF47

accent

#E74841

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#10060E

muted

#7F7A7E

Preview Lab

Preview with #7B1B77

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →