#7B181D#7B181D
#7B181D is a dark, vivid red. Relative luminance 0.050; OKLCH L 38.3% C 0.133 H 23.9°. Best body text is #FFFFFF at 10.55:1 contrast (WCAG AA passes).
Color values
| HEX | #7B181D |
|---|---|
| RGB | rgb(123, 24, 29) |
| HSL | hsl(357, 67%, 29%) |
| HSV | hsv(357, 80%, 48%) |
| CMYK | cmyk(0%, 80.5%, 76.4%, 51.8%) |
| CIE-LAB | lab(26.60, 41.85, 23.87) |
| CIE-LCH | lch(26.60, 48.18, 29.70°) |
| OKLab | oklab(38.35% 0.1218 0.0539) |
| OKLCH | oklch(38.35% 0.133 23.9) |
| XYZ | xyz(8.7178, 4.9543, 1.6594) |
| Luminance | 0.0495 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Burgundy
#800020
ΔE00 3.70
Wine Red
#7B0323
ΔE00 4.85
Crimson (survey)
#8C000F
ΔE00 5.08
Rosewood
#65000B
ΔE00 5.37
Claret
#680018
ΔE00 5.64
Blood
#770001
ΔE00 5.67
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7B181D #187B76
analogous
#7B184F #7B181D #7B4518
triadic
#7B181D #1D7B18 #181D7B
tetradic
#7B181D #4F7B18 #187B76 #45187B
square
#7B181D #4F7B18 #187B76 #45187B
split-complementary
#7B181D #187B45 #184F7B
monochromatic
#1A0506 #480E11 #7B181D #AE2229 #D8363E
Accessibility & contrast
On white
10.55
#7B181D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.99
#7B181D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7B181D
10.55:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7B181D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7B181D | 1.00 | 10.55 | 1.99 | 10.55 |
| #FFFFFF | 10.55 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.99 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.55 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#36311C
Deuteranopia (green-blind)
#4F4719
Tritanopia (blue-blind)
#88001B
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #7b181d; /* rgb */ color: rgb(123, 24, 29); /* oklch */ color: oklch(38.3% 0.133 23.9);
Tailwind
colors: {
custom: {
50: '#a95f59',
500: '#7b181d',
950: '#000000',
},
}SCSS
$custom: #7b181d; $custom-light: #a95f59; $custom-dark: #000000;
JSON
{
"hex": "#7b181d",
"rgb": {
"r": 123,
"g": 24,
"b": 29
},
"hsl": {
"h": 356.97,
"s": 67.347,
"l": 28.824
},
"oklch": {
"l": 0.38349,
"c": 0.13321,
"h": 23.9
},
"luminance": 0.04953
}Semantic roles & 50–950 ramp
primary
#7B181D
secondary
#3FB0AA
accent
#EAE23E
background
#FBF5F5
surface
#F6EAE9
border
#D0C6C5
text
#110503
muted
#807978