#7B1810#7B1810
#7B1810 is a dark, vivid red. Relative luminance 0.049; OKLCH L 38.2% C 0.135 H 29.5°. Best body text is #FFFFFF at 10.60:1 contrast (WCAG AA passes).
Color values
| HEX | #7B1810 |
|---|---|
| RGB | rgb(123, 24, 16) |
| HSL | hsl(4, 77%, 27%) |
| HSV | hsv(4, 87%, 48%) |
| CMYK | cmyk(0%, 80.5%, 87%, 51.8%) |
| CIE-LAB | lab(26.46, 41.38, 31.54) |
| CIE-LCH | lch(26.46, 52.03, 37.32°) |
| OKLab | oklab(38.19% 0.1174 0.0664) |
| OKLCH | oklch(38.19% 0.135 29.5) |
| XYZ | xyz(8.5896, 4.9030, 0.9842) |
| Luminance | 0.0490 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Blood
#770001
ΔE00 2.71
Maroon
#800000
ΔE00 2.77
Reddy Brown
#6E1005
ΔE00 2.95
Indian Red
#850E04
ΔE00 2.95
Dark Red
#840000
ΔE00 3.13
Crimson (survey)
#8C000F
ΔE00 3.71
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7B1810 #10737B
analogous
#7B103E #7B1810 #7B4E10
triadic
#7B1810 #107B18 #18107B
tetradic
#7B1810 #3E7B10 #10737B #4E107B
square
#7B1810 #3E7B10 #10737B #4E107B
split-complementary
#7B1810 #107B4E #103E7B
monochromatic
#1B0504 #450D09 #7B1810 #B12317 #E23123
Accessibility & contrast
On white
10.60
#7B1810 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.98
#7B1810 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7B1810
10.60:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7B1810 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7B1810 | 1.00 | 10.60 | 1.98 | 10.60 |
| #FFFFFF | 10.60 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.98 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.60 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#37310E
Deuteranopia (green-blind)
#50460A
Tritanopia (blue-blind)
#880017
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #7b1810; /* rgb */ color: rgb(123, 24, 16); /* oklch */ color: oklch(38.2% 0.135 29.5);
Tailwind
colors: {
custom: {
50: '#aa5f4f',
500: '#7b1810',
950: '#000000',
},
}SCSS
$custom: #7b1810; $custom-light: #aa5f4f; $custom-dark: #000000;
JSON
{
"hex": "#7b1810",
"rgb": {
"r": 123,
"g": 24,
"b": 16
},
"hsl": {
"h": 4.486,
"s": 76.978,
"l": 27.255
},
"oklch": {
"l": 0.38193,
"c": 0.13488,
"h": 29.5
},
"luminance": 0.04902
}Semantic roles & 50–950 ramp
primary
#7B1810
secondary
#35A8B2
accent
#E5F434
background
#FBF5F4
surface
#F6EAE7
border
#D0C6C3
text
#120502
muted
#817978