#7B1810#7B1810

#7B1810 is a dark, vivid red. Relative luminance 0.049; OKLCH L 38.2% C 0.135 H 29.5°. Best body text is #FFFFFF at 10.60:1 contrast (WCAG AA passes).

Color values

HEX#7B1810
RGBrgb(123, 24, 16)
HSLhsl(4, 77%, 27%)
HSVhsv(4, 87%, 48%)
CMYKcmyk(0%, 80.5%, 87%, 51.8%)
CIE-LABlab(26.46, 41.38, 31.54)
CIE-LCHlch(26.46, 52.03, 37.32°)
OKLaboklab(38.19% 0.1174 0.0664)
OKLCHoklch(38.19% 0.135 29.5)
XYZxyz(8.5896, 4.9030, 0.9842)
Luminance0.0490 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7B1810 #10737B
analogous
#7B103E #7B1810 #7B4E10
triadic
#7B1810 #107B18 #18107B
tetradic
#7B1810 #3E7B10 #10737B #4E107B
square
#7B1810 #3E7B10 #10737B #4E107B
split-complementary
#7B1810 #107B4E #103E7B
monochromatic
#1B0504 #450D09 #7B1810 #B12317 #E23123

Accessibility & contrast

On white

10.60
#7B1810 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.98
#7B1810 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B1810
10.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7B1810#FFFFFF#000000##FFFFFF
##7B18101.0010.601.9810.60
#FFFFFF10.601.0021.001.00
#0000001.9821.001.0021.00
##FFFFFF10.601.0021.001.00

Color blindness preview

Protanopia (red-blind)
#37310E
Deuteranopia (green-blind)
#50460A
Tritanopia (blue-blind)
#880017
Achromatopsia (no color)
#3F3F3F

Design tokens & code

CSS
--color: #7b1810;
/* rgb */ color: rgb(123, 24, 16);
/* oklch */ color: oklch(38.2% 0.135 29.5);
Tailwind
colors: {
  custom: {
    50: '#aa5f4f',
    500: '#7b1810',
    950: '#000000',
  },
}
SCSS
$custom: #7b1810;
$custom-light: #aa5f4f;
$custom-dark: #000000;
JSON
{
  "hex": "#7b1810",
  "rgb": {
    "r": 123,
    "g": 24,
    "b": 16
  },
  "hsl": {
    "h": 4.486,
    "s": 76.978,
    "l": 27.255
  },
  "oklch": {
    "l": 0.38193,
    "c": 0.13488,
    "h": 29.5
  },
  "luminance": 0.04902
}

Semantic roles & 50–950 ramp

primary
#7B1810
secondary
#35A8B2
accent
#E5F434
background
#FBF5F4
surface
#F6EAE7
border
#D0C6C3
text
#120502
muted
#817978

Preview Lab

Preview with #7B1810

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7B1810 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva