#7B1790#7B1790

#7B1790 is a dark, vivid purple. Relative luminance 0.068; OKLCH L 43.4% C 0.190 H 319.6°. Best body text is #FFFFFF at 8.87:1 contrast (WCAG AA passes).

Color values

HEX	#7B1790
RGB	rgb(123, 23, 144)
HSL	hsl(290, 72%, 33%)
HSV	hsv(290, 84%, 56%)
CMYK	cmyk(14.6%, 84%, 0%, 43.5%)
CIE-LAB	lab(31.44, 56.47, -43.85)
CIE-LCH	lch(31.44, 71.49, 322.17°)
OKLab	oklab(43.43% 0.1449 -0.1233)
OKLCH	oklch(43.43% 0.19 319.6)
XYZ	xyz(13.5082, 6.8381, 26.9885)
Luminance	0.0684 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B1790 #2C9017

analogous

#3F1790 #7B1790 #901768

triadic

#7B1790 #907B17 #17907B

tetradic

#7B1790 #903F17 #2C9017 #176890

square

#7B1790 #903F17 #2C9017 #176890

split-complementary

#7B1790 #689017 #17903F

monochromatic

#210626 #4E0F5B #7B1790 #A81FC5 #C541E1

Accessibility & contrast

On white

8.87

#7B1790 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.37

#7B1790 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B1790

8.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B1790	#FFFFFF	#000000	##FFFFFF
##7B1790	1.00	8.87	2.37	8.87
#FFFFFF	8.87	1.00	21.00	1.00
#000000	2.37	21.00	1.00	21.00
##FFFFFF	8.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004493

Deuteranopia (green-blind)

#234D8D

Tritanopia (blue-blind)

#7B3355

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #7b1790;
/* rgb */ color: rgb(123, 23, 144);
/* oklch */ color: oklch(43.4% 0.190 319.6);

Tailwind

colors: {
  custom: {
    50: '#a563b1',
    500: '#7b1790',
    950: '#000000',
  },
}

SCSS

$custom: #7b1790;
$custom-light: #a563b1;
$custom-dark: #000000;

JSON

{
  "hex": "#7b1790",
  "rgb": {
    "r": 123,
    "g": 23,
    "b": 144
  },
  "hsl": {
    "h": 289.587,
    "s": 72.455,
    "l": 32.745
  },
  "oklch": {
    "l": 0.43425,
    "c": 0.19024,
    "h": 319.6
  },
  "luminance": 0.06837
}

Semantic roles & 50–950 ramp

primary

#7B1790

secondary

#58C142

accent

#EF3958

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#100611

muted

#7F7A80

Preview Lab

Preview with #7B1790

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →