#7B1774#7B1774

#7B1774 is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.6% C 0.168 H 331.3°. Best body text is #FFFFFF at 9.47:1 contrast (WCAG AA passes).

Color values

HEX	#7B1774
RGB	rgb(123, 23, 116)
HSL	hsl(304, 68%, 29%)
HSV	hsv(304, 81%, 48%)
CMYK	cmyk(0%, 81.3%, 5.7%, 51.8%)
CIE-LAB	lab(29.63, 51.54, -29.20)
CIE-LCH	lch(29.63, 59.23, 330.47°)
OKLab	oklab(41.57% 0.1473 -0.0805)
OKLCH	oklch(41.57% 0.168 331.3)
XYZ	xyz(11.6272, 6.0857, 17.0819)
Luminance	0.0609 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B1774 #177B1E

analogous

#50177B #7B1774 #7B1742

triadic

#7B1774 #747B17 #17747B

tetradic

#7B1774 #7B5017 #177B1E #17427B

square

#7B1774 #7B5017 #177B1E #17427B

split-complementary

#7B1774 #427B17 #177B50

monochromatic

#1A0518 #470D43 #7B1774 #AF21A5 #D933CD

Accessibility & contrast

On white

9.47

#7B1774 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#7B1774 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B1774

9.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B1774	#FFFFFF	#000000	##FFFFFF
##7B1774	1.00	9.47	2.22	9.47
#FFFFFF	9.47	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0B3D76

Deuteranopia (green-blind)

#394B72

Tritanopia (blue-blind)

#802545

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #7b1774;
/* rgb */ color: rgb(123, 23, 116);
/* oklch */ color: oklch(41.6% 0.168 331.3);

Tailwind

colors: {
  custom: {
    50: '#a5629c',
    500: '#7b1774',
    950: '#000000',
  },
}

SCSS

$custom: #7b1774;
$custom-light: #a5629c;
$custom-dark: #000000;

JSON

{
  "hex": "#7b1774",
  "rgb": {
    "r": 123,
    "g": 23,
    "b": 116
  },
  "hsl": {
    "h": 304.2,
    "s": 68.493,
    "l": 28.627
  },
  "oklch": {
    "l": 0.41567,
    "c": 0.16784,
    "h": 331.3
  },
  "luminance": 0.06085
}

Semantic roles & 50–950 ramp

primary

#7B1774

secondary

#3EB046

accent

#EB493C

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#10060E

muted

#7F7A7E

Preview Lab

Preview with #7B1774

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →