#7B1772#7B1772
#7B1772 is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.4% C 0.166 H 332.3°. Best body text is #FFFFFF at 9.51:1 contrast (WCAG AA passes).
Color values
| HEX | #7B1772 |
|---|---|
| RGB | rgb(123, 23, 114) |
| HSL | hsl(305, 68%, 29%) |
| HSV | hsv(305, 81%, 48%) |
| CMYK | cmyk(0%, 81.3%, 7.3%, 51.8%) |
| CIE-LAB | lab(29.51, 51.21, -28.11) |
| CIE-LCH | lch(29.51, 58.42, 331.24°) |
| OKLab | oklab(41.45% 0.1472 -0.0774) |
| OKLCH | oklch(41.45% 0.166 332.3) |
| XYZ | xyz(11.5121, 6.0396, 16.4758) |
| Luminance | 0.0604 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Darkish Purple
#751973
ΔE00 1.42
Purple
#800080
ΔE00 3.21
Darkmagenta
#8B008B
ΔE00 4.78
Rich Purple
#720058
ΔE00 5.36
Velvet
#750851
ΔE00 7.19
Grape Purple
#5D1451
ΔE00 7.36
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7B1772 #177B20
analogous
#52177B #7B1772 #7B1740
triadic
#7B1772 #727B17 #17727B
tetradic
#7B1772 #7B5217 #177B20 #17407B
square
#7B1772 #7B5217 #177B20 #17407B
split-complementary
#7B1772 #407B17 #177B52
monochromatic
#1A0518 #470D42 #7B1772 #AF21A2 #D933CA
Accessibility & contrast
On white
9.51
#7B1772 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.21
#7B1772 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7B1772
9.51:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7B1772 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7B1772 | 1.00 | 9.51 | 2.21 | 9.51 |
| #FFFFFF | 9.51 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.21 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.51 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0F3D74
Deuteranopia (green-blind)
#3A4A70
Tritanopia (blue-blind)
#812444
Achromatopsia (no color)
#464646
Design tokens & code
CSS
--color: #7b1772; /* rgb */ color: rgb(123, 23, 114); /* oklch */ color: oklch(41.4% 0.166 332.3);
Tailwind
colors: {
custom: {
50: '#a5629b',
500: '#7b1772',
950: '#000000',
},
}SCSS
$custom: #7b1772; $custom-light: #a5629b; $custom-dark: #000000;
JSON
{
"hex": "#7b1772",
"rgb": {
"r": 123,
"g": 23,
"b": 114
},
"hsl": {
"h": 305.4,
"s": 68.493,
"l": 28.627
},
"oklch": {
"l": 0.41447,
"c": 0.16632,
"h": 332.3
},
"luminance": 0.06039
}Semantic roles & 50–950 ramp
primary
#7B1772
secondary
#3EB048
accent
#EB4C3C
background
#FAF6F9
surface
#F4EBF2
border
#CEC6CC
text
#10060E
muted
#7F7A7E