#7B1744#7B1744

#7B1744 is a dark, vivid pink. Relative luminance 0.052; OKLCH L 39.2% C 0.139 H 359.0°. Best body text is #FFFFFF at 10.25:1 contrast (WCAG AA passes).

Color values

HEX#7B1744
RGBrgb(123, 23, 68)
HSLhsl(333, 68%, 29%)
HSVhsv(333, 81%, 48%)
CMYKcmyk(0%, 81.3%, 44.7%, 51.8%)
CIE-LABlab(27.41, 45.06, -1.16)
CIE-LCHlch(27.41, 45.08, 358.52°)
OKLaboklab(39.25% 0.1386 -0.0025)
OKLCHoklch(39.25% 0.139 359)
XYZxyz(9.5189, 5.2424, 5.9783)
Luminance0.0524 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7B1744 #177B4E
analogous
#7B1776 #7B1744 #7B1C17
triadic
#7B1744 #447B17 #17447B
tetradic
#7B1744 #767B17 #177B4E #1C177B
square
#7B1744 #767B17 #177B4E #1C177B
split-complementary
#7B1744 #177B1C #17767B
monochromatic
#1A050E #470D27 #7B1744 #AF2161 #D9337E

Accessibility & contrast

On white

10.25
#7B1744 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.05
#7B1744 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B1744
10.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7B1744#FFFFFF#000000##FFFFFF
##7B17441.0010.252.0510.25
#FFFFFF10.251.0021.001.00
#0000002.0521.001.0021.00
##FFFFFF10.251.0021.001.00

Color blindness preview

Protanopia (red-blind)
#2E3545
Deuteranopia (green-blind)
#494842
Tritanopia (blue-blind)
#86032B
Achromatopsia (no color)
#414141

Design tokens & code

CSS
--color: #7b1744;
/* rgb */ color: rgb(123, 23, 68);
/* oklch */ color: oklch(39.2% 0.139 359.0);
Tailwind
colors: {
  custom: {
    50: '#a66077',
    500: '#7b1744',
    950: '#000000',
  },
}
SCSS
$custom: #7b1744;
$custom-light: #a66077;
$custom-dark: #000000;
JSON
{
  "hex": "#7b1744",
  "rgb": {
    "r": 123,
    "g": 23,
    "b": 68
  },
  "hsl": {
    "h": 333,
    "s": 68.493,
    "l": 28.627
  },
  "oklch": {
    "l": 0.39247,
    "c": 0.13857,
    "h": 359
  },
  "luminance": 0.05241
}

Semantic roles & 50–950 ramp

primary
#7B1744
secondary
#3EB07D
accent
#EB9D3C
background
#FAF5F7
surface
#F4EAED
border
#CEC6C8
text
#100508
muted
#7F797B

Preview Lab

Preview with #7B1744

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7B1744 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva