#7B1744#7B1744
#7B1744 is a dark, vivid pink. Relative luminance 0.052; OKLCH L 39.2% C 0.139 H 359.0°. Best body text is #FFFFFF at 10.25:1 contrast (WCAG AA passes).
Color values
| HEX | #7B1744 |
|---|---|
| RGB | rgb(123, 23, 68) |
| HSL | hsl(333, 68%, 29%) |
| HSV | hsv(333, 81%, 48%) |
| CMYK | cmyk(0%, 81.3%, 44.7%, 51.8%) |
| CIE-LAB | lab(27.41, 45.06, -1.16) |
| CIE-LCH | lch(27.41, 45.08, 358.52°) |
| OKLab | oklab(39.25% 0.1386 -0.0025) |
| OKLCH | oklch(39.25% 0.139 359) |
| XYZ | xyz(9.5189, 5.2424, 5.9783) |
| Luminance | 0.0524 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 1.96
Wine (survey)
#80013F
ΔE00 2.24
Merlot
#730039
ΔE00 3.08
Mulberry
#920A4E
ΔE00 4.39
Reddish Purple
#910951
ΔE00 4.45
Dark Magenta
#960056
ΔE00 5.67
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7B1744 #177B4E
analogous
#7B1776 #7B1744 #7B1C17
triadic
#7B1744 #447B17 #17447B
tetradic
#7B1744 #767B17 #177B4E #1C177B
square
#7B1744 #767B17 #177B4E #1C177B
split-complementary
#7B1744 #177B1C #17767B
monochromatic
#1A050E #470D27 #7B1744 #AF2161 #D9337E
Accessibility & contrast
On white
10.25
#7B1744 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.05
#7B1744 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7B1744
10.25:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7B1744 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7B1744 | 1.00 | 10.25 | 2.05 | 10.25 |
| #FFFFFF | 10.25 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.05 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.25 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2E3545
Deuteranopia (green-blind)
#494842
Tritanopia (blue-blind)
#86032B
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #7b1744; /* rgb */ color: rgb(123, 23, 68); /* oklch */ color: oklch(39.2% 0.139 359.0);
Tailwind
colors: {
custom: {
50: '#a66077',
500: '#7b1744',
950: '#000000',
},
}SCSS
$custom: #7b1744; $custom-light: #a66077; $custom-dark: #000000;
JSON
{
"hex": "#7b1744",
"rgb": {
"r": 123,
"g": 23,
"b": 68
},
"hsl": {
"h": 333,
"s": 68.493,
"l": 28.627
},
"oklch": {
"l": 0.39247,
"c": 0.13857,
"h": 359
},
"luminance": 0.05241
}Semantic roles & 50–950 ramp
primary
#7B1744
secondary
#3EB07D
accent
#EB9D3C
background
#FAF5F7
surface
#F4EAED
border
#CEC6C8
text
#100508
muted
#7F797B