#7B1739#7B1739
#7B1739 is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.9% C 0.135 H 6.4°. Best body text is #FFFFFF at 10.38:1 contrast (WCAG AA passes).
Color values
| HEX | #7B1739 |
|---|---|
| RGB | rgb(123, 23, 57) |
| HSL | hsl(340, 68%, 29%) |
| HSV | hsv(340, 81%, 48%) |
| CMYK | cmyk(0%, 81.3%, 53.7%, 51.8%) |
| CIE-LAB | lab(27.08, 44.02, 5.77) |
| CIE-LCH | lch(27.08, 44.40, 7.47°) |
| OKLab | oklab(38.89% 0.1344 0.015) |
| OKLCH | oklch(38.89% 0.135 6.4) |
| XYZ | xyz(9.2141, 5.1205, 4.3733) |
| Luminance | 0.0512 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Wine (survey)
#80013F
ΔE00 3.35
Bordeaux
#7B002C
ΔE00 3.64
Merlot
#730039
ΔE00 4.10
Red Wine
#8C0034
ΔE00 4.31
Red Purple
#820747
ΔE00 4.95
Purple Red
#990147
ΔE00 5.84
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7B1739 #177B59
analogous
#7B176B #7B1739 #7B2717
triadic
#7B1739 #397B17 #17397B
tetradic
#7B1739 #6B7B17 #177B59 #27177B
square
#7B1739 #6B7B17 #177B59 #27177B
split-complementary
#7B1739 #177B27 #176B7B
monochromatic
#1A050C #470D21 #7B1739 #AF2151 #D9336C
Accessibility & contrast
On white
10.38
#7B1739 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.02
#7B1739 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7B1739
10.38:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7B1739 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7B1739 | 1.00 | 10.38 | 2.02 | 10.38 |
| #FFFFFF | 10.38 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.02 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.38 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#31333A
Deuteranopia (green-blind)
#4B4737
Tritanopia (blue-blind)
#870026
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #7b1739; /* rgb */ color: rgb(123, 23, 57); /* oklch */ color: oklch(38.9% 0.135 6.4);
Tailwind
colors: {
custom: {
50: '#a75f6f',
500: '#7b1739',
950: '#000000',
},
}SCSS
$custom: #7b1739; $custom-light: #a75f6f; $custom-dark: #000000;
JSON
{
"hex": "#7b1739",
"rgb": {
"r": 123,
"g": 23,
"b": 57
},
"hsl": {
"h": 339.6,
"s": 68.493,
"l": 28.627
},
"oklch": {
"l": 0.38887,
"c": 0.13525,
"h": 6.4
},
"luminance": 0.05119
}Semantic roles & 50–950 ramp
primary
#7B1739
secondary
#3EB089
accent
#EBB03C
background
#FAF5F6
surface
#F4EAEC
border
#CEC6C7
text
#100507
muted
#7F797A