#7B1724#7B1724

#7B1724 is a dark, vivid red. Relative luminance 0.050; OKLCH L 38.4% C 0.134 H 19.8°. Best body text is #FFFFFF at 10.55:1 contrast (WCAG AA passes).

Color values

HEX	#7B1724
RGB	rgb(123, 23, 36)
HSL	hsl(352, 68%, 29%)
HSV	hsv(352, 81%, 48%)
CMYK	cmyk(0%, 81.3%, 70.7%, 51.8%)
CIE-LAB	lab(26.60, 42.53, 19.29)
CIE-LCH	lch(26.60, 46.70, 24.40°)
OKLab	oklab(38.38% 0.1256 0.0452)
OKLCH	oklch(38.38% 0.134 19.8)
XYZ	xyz(8.7942, 4.9525, 2.1616)
Luminance	0.0495 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7B1724 #177B6E

analogous

#7B1756 #7B1724 #7B3C17

triadic

#7B1724 #247B17 #17247B

tetradic

#7B1724 #567B17 #177B6E #3C177B

square

#7B1724 #567B17 #177B6E #3C177B

split-complementary

#7B1724 #177B3C #17567B

monochromatic

#1A0508 #470D15 #7B1724 #AF2133 #D93349

Accessibility & contrast

On white

10.55

#7B1724 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.99

#7B1724 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B1724

10.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7B1724	#FFFFFF	#000000	##FFFFFF
##7B1724	1.00	10.55	1.99	10.55
#FFFFFF	10.55	1.00	21.00	1.00
#000000	1.99	21.00	1.00	21.00
##FFFFFF	10.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#353124

Deuteranopia (green-blind)

#4E4621

Tritanopia (blue-blind)

#88001D

Achromatopsia (no color)

#3F3F3F

Design tokens & code

CSS

--color: #7b1724;
/* rgb */ color: rgb(123, 23, 36);
/* oklch */ color: oklch(38.4% 0.134 19.8);

Tailwind

colors: {
  custom: {
    50: '#a85f5e',
    500: '#7b1724',
    950: '#000000',
  },
}

SCSS

$custom: #7b1724;
$custom-light: #a85f5e;
$custom-dark: #000000;

JSON

{
  "hex": "#7b1724",
  "rgb": {
    "r": 123,
    "g": 23,
    "b": 36
  },
  "hsl": {
    "h": 352.2,
    "s": 68.493,
    "l": 28.627
  },
  "oklch": {
    "l": 0.38381,
    "c": 0.13352,
    "h": 19.8
  },
  "luminance": 0.04951
}

Semantic roles & 50–950 ramp

primary

#7B1724

secondary

#3EB0A1

accent

#EBD53C

background

#FBF5F5

surface

#F6EAE9

border

#D0C6C5

text

#110504

muted

#807979

Preview Lab

Preview with #7B1724

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →