#7B1390#7B1390

#7B1390 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 43.2% C 0.193 H 319.8°. Best body text is #FFFFFF at 8.98:1 contrast (WCAG AA passes).

Color values

HEX#7B1390
RGBrgb(123, 19, 144)
HSLhsl(290, 77%, 32%)
HSVhsv(290, 87%, 56%)
CMYKcmyk(14.6%, 86.8%, 0%, 43.5%)
CIE-LABlab(31.09, 57.47, -44.40)
CIE-LCHlch(31.09, 72.62, 322.31°)
OKLaboklab(43.18% 0.1475 -0.1249)
OKLCHoklch(43.18% 0.193 319.8)
XYZxyz(13.4347, 6.6910, 26.9640)
Luminance0.0669 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#7B1390 #289013
analogous
#3D1390 #7B1390 #901367
triadic
#7B1390 #907B13 #13907B
tetradic
#7B1390 #903D13 #289013 #136790
square
#7B1390 #903D13 #289013 #136790
split-complementary
#7B1390 #679013 #13903D
monochromatic
#1F0524 #4D0C5A #7B1390 #A91AC6 #C839E5

Accessibility & contrast

On white

8.98
#7B1390 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.34
#7B1390 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7B1390
8.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##7B1390#FFFFFF#000000##FFFFFF
##7B13901.008.982.348.98
#FFFFFF8.981.0021.001.00
#0000002.3421.001.0021.00
##FFFFFF8.981.0021.001.00

Color blindness preview

Protanopia (red-blind)
#004393
Deuteranopia (green-blind)
#204C8D
Tritanopia (blue-blind)
#7B3255
Achromatopsia (no color)
#494949

Design tokens & code

CSS
--color: #7b1390;
/* rgb */ color: rgb(123, 19, 144);
/* oklch */ color: oklch(43.2% 0.193 319.8);
Tailwind
colors: {
  custom: {
    50: '#a562b1',
    500: '#7b1390',
    950: '#000000',
  },
}
SCSS
$custom: #7b1390;
$custom-light: #a562b1;
$custom-dark: #000000;
JSON
{
  "hex": "#7b1390",
  "rgb": {
    "r": 123,
    "g": 19,
    "b": 144
  },
  "hsl": {
    "h": 289.92,
    "s": 76.687,
    "l": 31.961
  },
  "oklch": {
    "l": 0.43184,
    "c": 0.19328,
    "h": 319.8
  },
  "luminance": 0.0669
}

Semantic roles & 50–950 ramp

primary
#7B1390
secondary
#52C43B
accent
#F33555
background
#FAF6FB
surface
#F4EBF6
border
#CEC6D0
text
#100611
muted
#7F7A80

Preview Lab

Preview with #7B1390

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#7B1390 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva