#7A40AF#7A40AF

#7A40AF is a mid, vivid violet. Relative luminance 0.109; OKLCH L 49.8% C 0.172 H 305.0°. Best body text is #FFFFFF at 6.60:1 contrast (WCAG AA passes).

Color values

HEX	#7A40AF
RGB	rgb(122, 64, 175)
HSL	hsl(271, 46%, 47%)
HSV	hsv(271, 63%, 69%)
CMYK	cmyk(30.3%, 63.4%, 0%, 31.4%)
CIE-LAB	lab(39.41, 46.13, -49.73)
CIE-LCH	lch(39.41, 67.83, 312.84°)
OKLab	oklab(49.76% 0.0986 -0.1408)
OKLCH	oklch(49.76% 0.172 305)
XYZ	xyz(17.5956, 10.8996, 41.7260)
Luminance	0.1090 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7A40AF #75AF40

analogous

#4240AF #7A40AF #AF40AD

triadic

#7A40AF #AF7A40 #40AF7A

tetradic

#7A40AF #AF4240 #75AF40 #40ADAF

square

#7A40AF #AF4240 #75AF40 #40ADAF

split-complementary

#7A40AF #ADAF40 #40AF42

monochromatic

#3C1F55 #5B3082 #7A40AF #9865C7 #B692D7

Accessibility & contrast

On white

6.60

#7A40AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#7A40AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7A40AF

6.60:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7A40AF	#FFFFFF	#000000	##FFFFFF
##7A40AF	1.00	6.60	3.18	6.60
#FFFFFF	6.60	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.60	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB2

Deuteranopia (green-blind)

#245DAD

Tritanopia (blue-blind)

#715771

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7a40af;
/* rgb */ color: rgb(122, 64, 175);
/* oklch */ color: oklch(49.8% 0.172 305.0);

Tailwind

colors: {
  custom: {
    50: '#a478c7',
    500: '#7a40af',
    950: '#000000',
  },
}

SCSS

$custom: #7a40af;
$custom-light: #a478c7;
$custom-dark: #000000;

JSON

{
  "hex": "#7a40af",
  "rgb": {
    "r": 122,
    "g": 64,
    "b": 175
  },
  "hsl": {
    "h": 271.351,
    "s": 46.444,
    "l": 46.863
  },
  "oklch": {
    "l": 0.49762,
    "c": 0.1719,
    "h": 305
  },
  "luminance": 0.109
}

Semantic roles & 50–950 ramp

primary

#7A40AF

secondary

#A4C388

accent

#D65291

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100913

muted

#7F7B82

Preview Lab

Preview with #7A40AF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →