#7A40AC#7A40AC

#7A40AC is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.6% C 0.168 H 305.9°. Best body text is #FFFFFF at 6.65:1 contrast (WCAG AA passes).

Color values

HEX	#7A40AC
RGB	rgb(122, 64, 172)
HSL	hsl(272, 46%, 46%)
HSV	hsv(272, 63%, 67%)
CMYK	cmyk(29.1%, 62.8%, 0%, 32.5%)
CIE-LAB	lab(39.21, 45.40, -48.27)
CIE-LCH	lch(39.21, 66.27, 313.24°)
OKLab	oklab(49.56% 0.0987 -0.1365)
OKLCH	oklch(49.56% 0.168 305.9)
XYZ	xyz(17.3042, 10.7831, 40.1915)
Luminance	0.1078 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7A40AC #72AC40

analogous

#4440AC #7A40AC #AC40A8

triadic

#7A40AC #AC7A40 #40AC7A

tetradic

#7A40AC #AC4440 #72AC40 #40A8AC

square

#7A40AC #AC4440 #72AC40 #40A8AC

split-complementary

#7A40AC #A8AC40 #40AC44

monochromatic

#3B1F53 #5A2F7F #7A40AC #9864C5 #B691D6

Accessibility & contrast

On white

6.65

#7A40AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#7A40AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7A40AC

6.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7A40AC	#FFFFFF	#000000	##FFFFFF
##7A40AC	1.00	6.65	3.16	6.65
#FFFFFF	6.65	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BAF

Deuteranopia (green-blind)

#285DAA

Tritanopia (blue-blind)

#715670

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7a40ac;
/* rgb */ color: rgb(122, 64, 172);
/* oklch */ color: oklch(49.6% 0.168 305.9);

Tailwind

colors: {
  custom: {
    50: '#a478c5',
    500: '#7a40ac',
    950: '#000000',
  },
}

SCSS

$custom: #7a40ac;
$custom-light: #a478c5;
$custom-dark: #000000;

JSON

{
  "hex": "#7a40ac",
  "rgb": {
    "r": 122,
    "g": 64,
    "b": 172
  },
  "hsl": {
    "h": 272.222,
    "s": 45.763,
    "l": 46.275
  },
  "oklch": {
    "l": 0.49555,
    "c": 0.16849,
    "h": 305.9
  },
  "luminance": 0.10783
}

Semantic roles & 50–950 ramp

primary

#7A40AC

secondary

#A2C187

accent

#D5528F

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100913

muted

#7F7B82

Preview Lab

Preview with #7A40AC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →