#7A3440#7A3440

#7A3440 is a dark, moderate red. Relative luminance 0.070; OKLCH L 42.4% C 0.098 H 11.6°. Best body text is #FFFFFF at 8.78:1 contrast (WCAG AA passes).

Color values

HEX	#7A3440
RGB	rgb(122, 52, 64)
HSL	hsl(350, 40%, 34%)
HSV	hsv(350, 57%, 48%)
CMYK	cmyk(0%, 57.4%, 47.5%, 52.2%)
CIE-LAB	lab(31.73, 31.73, 7.66)
CIE-LCH	lch(31.73, 32.64, 13.56°)
OKLab	oklab(42.38% 0.0961 0.0198)
OKLCH	oklch(42.38% 0.098 11.6)
XYZ	xyz(10.1801, 6.9648, 5.6577)
Luminance	0.0696 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7A3440 #347A6E

analogous

#7A3463 #7A3440 #7A4B34

triadic

#7A3440 #407A34 #34407A

tetradic

#7A3440 #637A34 #347A6E #4B347A

square

#7A3440 #637A34 #347A6E #4B347A

split-complementary

#7A3440 #347A4B #34637A

monochromatic

#240F13 #4F2229 #7A3440 #A54657 #BF6978

Accessibility & contrast

On white

8.78

#7A3440 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.39

#7A3440 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7A3440

8.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7A3440	#FFFFFF	#000000	##FFFFFF
##7A3440	1.00	8.78	2.39	8.78
#FFFFFF	8.78	1.00	21.00	1.00
#000000	2.39	21.00	1.00	21.00
##FFFFFF	8.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#424240

Deuteranopia (green-blind)

#54503E

Tritanopia (blue-blind)

#842B39

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #7a3440;
/* rgb */ color: rgb(122, 52, 64);
/* oklch */ color: oklch(42.4% 0.098 11.6);

Tailwind

colors: {
  custom: {
    50: '#a46e74',
    500: '#7a3440',
    950: '#000000',
  },
}

SCSS

$custom: #7a3440;
$custom-light: #a46e74;
$custom-dark: #000000;

JSON

{
  "hex": "#7a3440",
  "rgb": {
    "r": 122,
    "g": 52,
    "b": 64
  },
  "hsl": {
    "h": 349.714,
    "s": 40.23,
    "l": 34.118
  },
  "oklch": {
    "l": 0.42377,
    "c": 0.09812,
    "h": 11.6
  },
  "luminance": 0.06964
}

Semantic roles & 50–950 ramp

primary

#7A3440

secondary

#63A79B

accent

#D0BB58

background

#FAF6F7

surface

#F4ECED

border

#CEC7C8

text

#100708

muted

#7F7A7B

Preview Lab

Preview with #7A3440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →