#7A1774#7A1774

#7A1774 is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.4% C 0.167 H 330.9°. Best body text is #FFFFFF at 9.54:1 contrast (WCAG AA passes).

Color values

HEX	#7A1774
RGB	rgb(122, 23, 116)
HSL	hsl(304, 68%, 28%)
HSV	hsv(304, 81%, 48%)
CMYK	cmyk(0%, 81.1%, 4.9%, 52.2%)
CIE-LAB	lab(29.44, 51.31, -29.50)
CIE-LCH	lch(29.44, 59.19, 330.10°)
OKLab	oklab(41.4% 0.1462 -0.0814)
OKLCH	oklch(41.4% 0.167 330.9)
XYZ	xyz(11.4848, 6.0123, 17.0752)
Luminance	0.0601 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7A1774 #177A1D

analogous

#4E177A #7A1774 #7A1742

triadic

#7A1774 #747A17 #17747A

tetradic

#7A1774 #7A4E17 #177A1D #17427A

square

#7A1774 #7A4E17 #177A1D #17427A

split-complementary

#7A1774 #427A17 #177A4E

monochromatic

#1A0518 #470D43 #7A1774 #AD21A5 #D933CE

Accessibility & contrast

On white

9.54

#7A1774 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.20

#7A1774 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7A1774

9.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7A1774	#FFFFFF	#000000	##FFFFFF
##7A1774	1.00	9.54	2.20	9.54
#FFFFFF	9.54	1.00	21.00	1.00
#000000	2.20	21.00	1.00	21.00
##FFFFFF	9.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#093D76

Deuteranopia (green-blind)

#384A72

Tritanopia (blue-blind)

#7F2545

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #7a1774;
/* rgb */ color: rgb(122, 23, 116);
/* oklch */ color: oklch(41.4% 0.167 330.9);

Tailwind

colors: {
  custom: {
    50: '#a4629c',
    500: '#7a1774',
    950: '#000000',
  },
}

SCSS

$custom: #7a1774;
$custom-light: #a4629c;
$custom-dark: #000000;

JSON

{
  "hex": "#7a1774",
  "rgb": {
    "r": 122,
    "g": 23,
    "b": 116
  },
  "hsl": {
    "h": 303.636,
    "s": 68.276,
    "l": 28.431
  },
  "oklch": {
    "l": 0.41401,
    "c": 0.16733,
    "h": 330.9
  },
  "luminance": 0.06011
}

Semantic roles & 50–950 ramp

primary

#7A1774

secondary

#3EAF45

accent

#EB473D

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#10060E

muted

#7F7A7E

Preview Lab

Preview with #7A1774

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →