#7944B4#7944B4

#7944B4 is a mid, vivid violet. Relative luminance 0.115; OKLCH L 50.6% C 0.172 H 302.4°. Best body text is #FFFFFF at 6.37:1 contrast (WCAG AA passes).

Color values

HEX	#7944B4
RGB	rgb(121, 68, 180)
HSL	hsl(268, 45%, 49%)
HSV	hsv(268, 62%, 71%)
CMYK	cmyk(32.8%, 62.2%, 0%, 29.4%)
CIE-LAB	lab(40.40, 45.02, -51.10)
CIE-LCH	lch(40.40, 68.11, 311.38°)
OKLab	oklab(50.56% 0.0921 -0.1449)
OKLCH	oklch(50.56% 0.172 302.4)
XYZ	xyz(18.1886, 11.4945, 44.4316)
Luminance	0.1149 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7944B4 #7FB444

analogous

#4447B4 #7944B4 #B144B4

triadic

#7944B4 #B47944 #44B479

tetradic

#7944B4 #B44447 #7FB444 #44B4B1

square

#7944B4 #B44447 #7FB444 #44B4B1

split-complementary

#7944B4 #B4B144 #47B444

monochromatic

#3D225B #5B3388 #7944B4 #986DC8 #B89AD9

Accessibility & contrast

On white

6.37

#7944B4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#7944B4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7944B4

6.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7944B4	#FFFFFF	#000000	##FFFFFF
##7944B4	1.00	6.37	3.30	6.37
#FFFFFF	6.37	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EB8

Deuteranopia (green-blind)

#225FB2

Tritanopia (blue-blind)

#6D5C76

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7944b4;
/* rgb */ color: rgb(121, 68, 180);
/* oklch */ color: oklch(50.6% 0.172 302.4);

Tailwind

colors: {
  custom: {
    50: '#a47bcb',
    500: '#7944b4',
    950: '#000000',
  },
}

SCSS

$custom: #7944b4;
$custom-light: #a47bcb;
$custom-dark: #000000;

JSON

{
  "hex": "#7944b4",
  "rgb": {
    "r": 121,
    "g": 68,
    "b": 180
  },
  "hsl": {
    "h": 268.393,
    "s": 45.161,
    "l": 48.627
  },
  "oklch": {
    "l": 0.50559,
    "c": 0.1717,
    "h": 302.4
  },
  "luminance": 0.11494
}

Semantic roles & 50–950 ramp

primary

#7944B4

secondary

#ABC58F

accent

#D55397

background

#FAF7FC

surface

#F4EEF9

border

#CEC9D2

text

#100913

muted

#7F7B82

Preview Lab

Preview with #7944B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →