#7944AF#7944AF

#7944AF is a mid, vivid violet. Relative luminance 0.113; OKLCH L 50.2% C 0.166 H 303.8°. Best body text is #FFFFFF at 6.44:1 contrast (WCAG AA passes).

Color values

HEX	#7944AF
RGB	rgb(121, 68, 175)
HSL	hsl(270, 44%, 48%)
HSV	hsv(270, 61%, 69%)
CMYK	cmyk(30.9%, 61.1%, 0%, 31.4%)
CIE-LAB	lab(40.07, 43.78, -48.68)
CIE-LCH	lch(40.07, 65.47, 311.96°)
OKLab	oklab(50.22% 0.0923 -0.1378)
OKLCH	oklch(50.22% 0.166 303.8)
XYZ	xyz(17.6884, 11.2944, 41.7973)
Luminance	0.1129 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7944AF #7AAF44

analogous

#4444AF #7944AF #AF44AF

triadic

#7944AF #AF7944 #44AF79

tetradic

#7944AF #AF4444 #7AAF44 #44AFAF

square

#7944AF #AF4444 #7AAF44 #44AFAF

split-complementary

#7944AF #AFAF44 #44AF44

monochromatic

#3C2257 #5B3383 #7944AF #986BC5 #B697D7

Accessibility & contrast

On white

6.44

#7944AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#7944AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7944AF

6.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7944AF	#FFFFFF	#000000	##FFFFFF
##7944AF	1.00	6.44	3.26	6.44
#FFFFFF	6.44	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#075DB2

Deuteranopia (green-blind)

#295EAD

Tritanopia (blue-blind)

#6F5A73

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7944af;
/* rgb */ color: rgb(121, 68, 175);
/* oklch */ color: oklch(50.2% 0.166 303.8);

Tailwind

colors: {
  custom: {
    50: '#a37bc7',
    500: '#7944af',
    950: '#000000',
  },
}

SCSS

$custom: #7944af;
$custom-light: #a37bc7;
$custom-dark: #000000;

JSON

{
  "hex": "#7944af",
  "rgb": {
    "r": 121,
    "g": 68,
    "b": 175
  },
  "hsl": {
    "h": 269.72,
    "s": 44.033,
    "l": 47.647
  },
  "oklch": {
    "l": 0.50215,
    "c": 0.16584,
    "h": 303.8
  },
  "luminance": 0.11294
}

Semantic roles & 50–950 ramp

primary

#7944AF

secondary

#A8C28C

accent

#D45494

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7944AF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →