#7944AA#7944AA

#7944AA is a mid, vivid violet. Relative luminance 0.111; OKLCH L 49.9% C 0.160 H 305.3°. Best body text is #FFFFFF at 6.52:1 contrast (WCAG AA passes).

Color values

HEX	#7944AA
RGB	rgb(121, 68, 170)
HSL	hsl(271, 43%, 47%)
HSV	hsv(271, 60%, 67%)
CMYK	cmyk(28.8%, 60%, 0%, 33.3%)
CIE-LAB	lab(39.75, 42.54, -46.23)
CIE-LCH	lch(39.75, 62.82, 312.62°)
OKLab	oklab(49.88% 0.0924 -0.1306)
OKLCH	oklch(49.88% 0.16 305.3)
XYZ	xyz(17.2064, 11.1016, 39.2588)
Luminance	0.1110 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7944AA #75AA44

analogous

#4644AA #7944AA #AA44A8

triadic

#7944AA #AA7944 #44AA79

tetradic

#7944AA #AA4644 #75AA44 #44A8AA

square

#7944AA #AA4644 #75AA44 #44A8AA

split-complementary

#7944AA #A8AA44 #44AA46

monochromatic

#3B2153 #5A337E #7944AA #9768C3 #B594D4

Accessibility & contrast

On white

6.52

#7944AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#7944AA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7944AA

6.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7944AA	#FFFFFF	#000000	##FFFFFF
##7944AA	1.00	6.52	3.22	6.52
#FFFFFF	6.52	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#155CAD

Deuteranopia (green-blind)

#2F5EA8

Tritanopia (blue-blind)

#715870

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7944aa;
/* rgb */ color: rgb(121, 68, 170);
/* oklch */ color: oklch(49.9% 0.160 305.3);

Tailwind

colors: {
  custom: {
    50: '#a37ac4',
    500: '#7944aa',
    950: '#000000',
  },
}

SCSS

$custom: #7944aa;
$custom-light: #a37ac4;
$custom-dark: #000000;

JSON

{
  "hex": "#7944aa",
  "rgb": {
    "r": 121,
    "g": 68,
    "b": 170
  },
  "hsl": {
    "h": 271.176,
    "s": 42.857,
    "l": 46.667
  },
  "oklch": {
    "l": 0.49878,
    "c": 0.15998,
    "h": 305.3
  },
  "luminance": 0.11101
}

Semantic roles & 50–950 ramp

primary

#7944AA

secondary

#A4C08A

accent

#D35591

background

#FAF7FC

surface

#F4EEF8

border

#CEC9D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7944AA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →