#7940BF#7940BF

#7940BF is a mid, vivid violet. Relative luminance 0.115; OKLCH L 50.8% C 0.190 H 300.3°. Best body text is #FFFFFF at 6.37:1 contrast (WCAG AA passes).

Color values

HEX	#7940BF
RGB	rgb(121, 64, 191)
HSL	hsl(267, 50%, 50%)
HSV	hsv(267, 66%, 75%)
CMYK	cmyk(36.6%, 66.5%, 0%, 25.1%)
CIE-LAB	lab(40.40, 49.87, -57.56)
CIE-LCH	lch(40.40, 76.16, 310.90°)
OKLab	oklab(50.8% 0.0958 -0.1639)
OKLCH	oklch(50.8% 0.19 300.3)
XYZ	xyz(19.1202, 11.4932, 50.4912)
Luminance	0.1149 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7940BF #86BF40

analogous

#4047BF #7940BF #B840BF

triadic

#7940BF #BF7940 #40BF79

tetradic

#7940BF #BF4047 #86BF40 #40BFB8

square

#7940BF #BF4047 #86BF40 #40BFB8

split-complementary

#7940BF #BFB840 #47BF40

monochromatic

#3F2163 #5C3191 #7940BF #996ECE #B99CDE

Accessibility & contrast

On white

6.37

#7940BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.30

#7940BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7940BF

6.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7940BF	#FFFFFF	#000000	##FFFFFF
##7940BF	1.00	6.37	3.30	6.37
#FFFFFF	6.37	1.00	21.00	1.00
#000000	3.30	21.00	1.00	21.00
##FFFFFF	6.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FC3

Deuteranopia (green-blind)

#005EBC

Tritanopia (blue-blind)

#6A5D7A

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7940bf;
/* rgb */ color: rgb(121, 64, 191);
/* oklch */ color: oklch(50.8% 0.190 300.3);

Tailwind

colors: {
  custom: {
    50: '#a579d3',
    500: '#7940bf',
    950: '#000000',
  },
}

SCSS

$custom: #7940bf;
$custom-light: #a579d3;
$custom-dark: #000000;

JSON

{
  "hex": "#7940bf",
  "rgb": {
    "r": 121,
    "g": 64,
    "b": 191
  },
  "hsl": {
    "h": 266.929,
    "s": 49.804,
    "l": 50
  },
  "oklch": {
    "l": 0.508,
    "c": 0.18982,
    "h": 300.3
  },
  "luminance": 0.11493
}

Semantic roles & 50–950 ramp

primary

#7940BF

secondary

#B0CA91

accent

#D94E9B

background

#FAF7FD

surface

#F4EEFA

border

#CEC9D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7940BF

Body copy rendered with the generated semantic roles for this colour.

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