#7940BE#7940BE

#7940BE is a mid, vivid violet. Relative luminance 0.114; OKLCH L 50.7% C 0.189 H 300.5°. Best body text is #FFFFFF at 6.38:1 contrast (WCAG AA passes).

Color values

HEX	#7940BE
RGB	rgb(121, 64, 190)
HSL	hsl(267, 50%, 50%)
HSV	hsv(267, 66%, 75%)
CMYK	cmyk(36.3%, 66.3%, 0%, 25.5%)
CIE-LAB	lab(40.33, 49.62, -57.10)
CIE-LCH	lch(40.33, 75.64, 310.99°)
OKLab	oklab(50.73% 0.0959 -0.1625)
OKLCH	oklch(50.73% 0.189 300.5)
XYZ	xyz(19.0106, 11.4493, 49.9136)
Luminance	0.1145 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7940BE #85BE40

analogous

#4046BE #7940BE #B840BE

triadic

#7940BE #BE7940 #40BE79

tetradic

#7940BE #BE4046 #85BE40 #40BEB8

square

#7940BE #BE4046 #85BE40 #40BEB8

split-complementary

#7940BE #BEB840 #46BE40

monochromatic

#3F2162 #5C3190 #7940BE #996DCE #B99BDD

Accessibility & contrast

On white

6.38

#7940BE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.29

#7940BE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7940BE

6.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7940BE	#FFFFFF	#000000	##FFFFFF
##7940BE	1.00	6.38	3.29	6.38
#FFFFFF	6.38	1.00	21.00	1.00
#000000	3.29	21.00	1.00	21.00
##FFFFFF	6.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005FC2

Deuteranopia (green-blind)

#005EBB

Tritanopia (blue-blind)

#6A5D79

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7940be;
/* rgb */ color: rgb(121, 64, 190);
/* oklch */ color: oklch(50.7% 0.189 300.5);

Tailwind

colors: {
  custom: {
    50: '#a578d2',
    500: '#7940be',
    950: '#000000',
  },
}

SCSS

$custom: #7940be;
$custom-light: #a578d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7940be",
  "rgb": {
    "r": 121,
    "g": 64,
    "b": 190
  },
  "hsl": {
    "h": 267.143,
    "s": 49.606,
    "l": 49.804
  },
  "oklch": {
    "l": 0.50726,
    "c": 0.18869,
    "h": 300.5
  },
  "luminance": 0.11449
}

Semantic roles & 50–950 ramp

primary

#7940BE

secondary

#B0C990

accent

#D94F9A

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7940BE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →