#7940BD#7940BD

#7940BD is a mid, vivid violet. Relative luminance 0.114; OKLCH L 50.7% C 0.188 H 300.8°. Best body text is #FFFFFF at 6.40:1 contrast (WCAG AA passes).

Color values

HEX	#7940BD
RGB	rgb(121, 64, 189)
HSL	hsl(267, 49%, 50%)
HSV	hsv(267, 66%, 74%)
CMYK	cmyk(36%, 66.1%, 0%, 25.9%)
CIE-LAB	lab(40.26, 49.37, -56.63)
CIE-LCH	lch(40.26, 75.12, 311.08°)
OKLab	oklab(50.65% 0.096 -0.1611)
OKLCH	oklch(50.65% 0.188 300.8)
XYZ	xyz(18.9016, 11.4057, 49.3400)
Luminance	0.1141 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7940BD #84BD40

analogous

#4046BD #7940BD #B840BD

triadic

#7940BD #BD7940 #40BD79

tetradic

#7940BD #BD4046 #84BD40 #40BDB8

square

#7940BD #BD4046 #84BD40 #40BDB8

split-complementary

#7940BD #BDB840 #46BD40

monochromatic

#3E2162 #5C318F #7940BD #996DCD #B99ADD

Accessibility & contrast

On white

6.40

#7940BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.28

#7940BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7940BD

6.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7940BD	#FFFFFF	#000000	##FFFFFF
##7940BD	1.00	6.40	3.28	6.40
#FFFFFF	6.40	1.00	21.00	1.00
#000000	3.28	21.00	1.00	21.00
##FFFFFF	6.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC1

Deuteranopia (green-blind)

#005EBA

Tritanopia (blue-blind)

#6A5C79

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7940bd;
/* rgb */ color: rgb(121, 64, 189);
/* oklch */ color: oklch(50.7% 0.188 300.8);

Tailwind

colors: {
  custom: {
    50: '#a578d2',
    500: '#7940bd',
    950: '#000000',
  },
}

SCSS

$custom: #7940bd;
$custom-light: #a578d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7940bd",
  "rgb": {
    "r": 121,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 267.36,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.50652,
    "c": 0.18756,
    "h": 300.8
  },
  "luminance": 0.11406
}

Semantic roles & 50–950 ramp

primary

#7940BD

secondary

#AFC990

accent

#D94F9A

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7940BD

Body copy rendered with the generated semantic roles for this colour.

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