#7940BC#7940BC

#7940BC is a mid, vivid violet. Relative luminance 0.114; OKLCH L 50.6% C 0.186 H 301.0°. Best body text is #FFFFFF at 6.42:1 contrast (WCAG AA passes).

Color values

HEX	#7940BC
RGB	rgb(121, 64, 188)
HSL	hsl(268, 49%, 49%)
HSV	hsv(268, 66%, 74%)
CMYK	cmyk(35.6%, 66%, 0%, 26.3%)
CIE-LAB	lab(40.18, 49.12, -56.16)
CIE-LCH	lch(40.18, 74.60, 311.17°)
OKLab	oklab(50.58% 0.0961 -0.1597)
OKLCH	oklch(50.58% 0.186 301)
XYZ	xyz(18.7935, 11.3625, 48.7703)
Luminance	0.1136 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7940BC #83BC40

analogous

#4045BC #7940BC #B740BC

triadic

#7940BC #BC7940 #40BC79

tetradic

#7940BC #BC4045 #83BC40 #40BCB7

square

#7940BC #BC4045 #83BC40 #40BCB7

split-complementary

#7940BC #BCB740 #45BC40

monochromatic

#3E2161 #5C308E #7940BC #996CCD #B99ADD

Accessibility & contrast

On white

6.42

#7940BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.27

#7940BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7940BC

6.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7940BC	#FFFFFF	#000000	##FFFFFF
##7940BC	1.00	6.42	3.27	6.42
#FFFFFF	6.42	1.00	21.00	1.00
#000000	3.27	21.00	1.00	21.00
##FFFFFF	6.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EC0

Deuteranopia (green-blind)

#005EB9

Tritanopia (blue-blind)

#6B5C78

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7940bc;
/* rgb */ color: rgb(121, 64, 188);
/* oklch */ color: oklch(50.6% 0.186 301.0);

Tailwind

colors: {
  custom: {
    50: '#a578d1',
    500: '#7940bc',
    950: '#000000',
  },
}

SCSS

$custom: #7940bc;
$custom-light: #a578d1;
$custom-dark: #000000;

JSON

{
  "hex": "#7940bc",
  "rgb": {
    "r": 121,
    "g": 64,
    "b": 188
  },
  "hsl": {
    "h": 267.581,
    "s": 49.206,
    "l": 49.412
  },
  "oklch": {
    "l": 0.50578,
    "c": 0.18643,
    "h": 301
  },
  "luminance": 0.11363
}

Semantic roles & 50–950 ramp

primary

#7940BC

secondary

#AEC98F

accent

#D94F99

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100914

muted

#7F7B82

Preview Lab

Preview with #7940BC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →