#7940BB#7940BB

#7940BB is a mid, vivid violet. Relative luminance 0.113; OKLCH L 50.5% C 0.185 H 301.3°. Best body text is #FFFFFF at 6.43:1 contrast (WCAG AA passes).

Color values

HEX	#7940BB
RGB	rgb(121, 64, 187)
HSL	hsl(268, 49%, 49%)
HSV	hsv(268, 66%, 73%)
CMYK	cmyk(35.3%, 65.8%, 0%, 26.7%)
CIE-LAB	lab(40.11, 48.87, -55.68)
CIE-LCH	lch(40.11, 74.08, 311.27°)
OKLab	oklab(50.5% 0.0962 -0.1583)
OKLCH	oklch(50.5% 0.185 301.3)
XYZ	xyz(18.6860, 11.3195, 48.2045)
Luminance	0.1132 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7940BB #82BB40

analogous

#4045BB #7940BB #B740BB

triadic

#7940BB #BB7940 #40BB79

tetradic

#7940BB #BB4045 #82BB40 #40BBB7

square

#7940BB #BB4045 #82BB40 #40BBB7

split-complementary

#7940BB #BBB740 #45BB40

monochromatic

#3E2160 #5B308D #7940BB #996CCD #B899DC

Accessibility & contrast

On white

6.43

#7940BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#7940BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7940BB

6.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7940BB	#FFFFFF	#000000	##FFFFFF
##7940BB	1.00	6.43	3.26	6.43
#FFFFFF	6.43	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EBF

Deuteranopia (green-blind)

#045EB8

Tritanopia (blue-blind)

#6B5C78

Achromatopsia (no color)

#5F5F5F

Design tokens & code

CSS

--color: #7940bb;
/* rgb */ color: rgb(121, 64, 187);
/* oklch */ color: oklch(50.5% 0.185 301.3);

Tailwind

colors: {
  custom: {
    50: '#a578d0',
    500: '#7940bb',
    950: '#000000',
  },
}

SCSS

$custom: #7940bb;
$custom-light: #a578d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7940bb",
  "rgb": {
    "r": 121,
    "g": 64,
    "b": 187
  },
  "hsl": {
    "h": 267.805,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.50504,
    "c": 0.1853,
    "h": 301.3
  },
  "luminance": 0.1132
}

Semantic roles & 50–950 ramp

primary

#7940BB

secondary

#ADC88F

accent

#D94F99

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100914

muted

#7F7B82

Preview Lab

Preview with #7940BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →