#7940BA#7940BA

#7940BA is a mid, vivid violet. Relative luminance 0.113; OKLCH L 50.4% C 0.184 H 301.5°. Best body text is #FFFFFF at 6.45:1 contrast (WCAG AA passes).

Color values

HEX	#7940BA
RGB	rgb(121, 64, 186)
HSL	hsl(268, 49%, 49%)
HSV	hsv(268, 66%, 73%)
CMYK	cmyk(34.9%, 65.6%, 0%, 27.1%)
CIE-LAB	lab(40.04, 48.62, -55.21)
CIE-LCH	lch(40.04, 73.56, 311.37°)
OKLab	oklab(50.43% 0.0963 -0.157)
OKLCH	oklch(50.43% 0.184 301.5)
XYZ	xyz(18.5794, 11.2768, 47.6427)
Luminance	0.1128 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7940BA #81BA40

analogous

#4044BA #7940BA #B640BA

triadic

#7940BA #BA7940 #40BA79

tetradic

#7940BA #BA4044 #81BA40 #40BAB6

square

#7940BA #BA4044 #81BA40 #40BAB6

split-complementary

#7940BA #BAB640 #44BA40

monochromatic

#3E215F #5B308C #7940BA #986BCC #B899DC

Accessibility & contrast

On white

6.45

#7940BA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.26

#7940BA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7940BA

6.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7940BA	#FFFFFF	#000000	##FFFFFF
##7940BA	1.00	6.45	3.26	6.45
#FFFFFF	6.45	1.00	21.00	1.00
#000000	3.26	21.00	1.00	21.00
##FFFFFF	6.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005EBE

Deuteranopia (green-blind)

#085EB7

Tritanopia (blue-blind)

#6B5B77

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #7940ba;
/* rgb */ color: rgb(121, 64, 186);
/* oklch */ color: oklch(50.4% 0.184 301.5);

Tailwind

colors: {
  custom: {
    50: '#a478cf',
    500: '#7940ba',
    950: '#000000',
  },
}

SCSS

$custom: #7940ba;
$custom-light: #a478cf;
$custom-dark: #000000;

JSON

{
  "hex": "#7940ba",
  "rgb": {
    "r": 121,
    "g": 64,
    "b": 186
  },
  "hsl": {
    "h": 268.033,
    "s": 48.8,
    "l": 49.02
  },
  "oklch": {
    "l": 0.50431,
    "c": 0.18416,
    "h": 301.5
  },
  "luminance": 0.11277
}

Semantic roles & 50–950 ramp

primary

#7940BA

secondary

#ADC88E

accent

#D84F98

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100914

muted

#7F7B82

Preview Lab

Preview with #7940BA

Body copy rendered with the generated semantic roles for this colour.

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