#7940AF#7940AF

#7940AF is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.6% C 0.172 H 304.5°. Best body text is #FFFFFF at 6.63:1 contrast (WCAG AA passes).

Color values

HEX	#7940AF
RGB	rgb(121, 64, 175)
HSL	hsl(271, 46%, 47%)
HSV	hsv(271, 63%, 69%)
CMYK	cmyk(30.9%, 63.4%, 0%, 31.4%)
CIE-LAB	lab(39.29, 45.89, -49.94)
CIE-LCH	lch(39.29, 67.83, 312.58°)
OKLab	oklab(49.65% 0.0972 -0.1415)
OKLCH	oklch(49.65% 0.172 304.5)
XYZ	xyz(17.4547, 10.8270, 41.7194)
Luminance	0.1083 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7940AF #76AF40

analogous

#4240AF #7940AF #AF40AE

triadic

#7940AF #AF7940 #40AF79

tetradic

#7940AF #AF4240 #76AF40 #40AEAF

square

#7940AF #AF4240 #76AF40 #40AEAF

split-complementary

#7940AF #AEAF40 #40AF42

monochromatic

#3B1F55 #5A3082 #7940AF #9765C7 #B692D7

Accessibility & contrast

On white

6.63

#7940AF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.17

#7940AF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7940AF

6.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7940AF	#FFFFFF	#000000	##FFFFFF
##7940AF	1.00	6.63	3.17	6.63
#FFFFFF	6.63	1.00	21.00	1.00
#000000	3.17	21.00	1.00	21.00
##FFFFFF	6.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB2

Deuteranopia (green-blind)

#235DAD

Tritanopia (blue-blind)

#6F5771

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #7940af;
/* rgb */ color: rgb(121, 64, 175);
/* oklch */ color: oklch(49.6% 0.172 304.5);

Tailwind

colors: {
  custom: {
    50: '#a478c7',
    500: '#7940af',
    950: '#000000',
  },
}

SCSS

$custom: #7940af;
$custom-light: #a478c7;
$custom-dark: #000000;

JSON

{
  "hex": "#7940af",
  "rgb": {
    "r": 121,
    "g": 64,
    "b": 175
  },
  "hsl": {
    "h": 270.811,
    "s": 46.444,
    "l": 46.863
  },
  "oklch": {
    "l": 0.49646,
    "c": 0.17165,
    "h": 304.5
  },
  "luminance": 0.10827
}

Semantic roles & 50–950 ramp

primary

#7940AF

secondary

#A5C388

accent

#D65292

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100913

muted

#7F7B82

Preview Lab

Preview with #7940AF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →