#7940AE#7940AE

#7940AE is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.6% C 0.171 H 304.8°. Best body text is #FFFFFF at 6.65:1 contrast (WCAG AA passes).

Color values

HEX	#7940AE
RGB	rgb(121, 64, 174)
HSL	hsl(271, 46%, 47%)
HSV	hsv(271, 63%, 68%)
CMYK	cmyk(30.5%, 63.2%, 0%, 31.8%)
CIE-LAB	lab(39.22, 45.65, -49.45)
CIE-LCH	lch(39.22, 67.30, 312.71°)
OKLab	oklab(49.58% 0.0973 -0.14)
OKLCH	oklch(49.58% 0.171 304.8)
XYZ	xyz(17.3568, 10.7878, 41.2041)
Luminance	0.1079 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7940AE #75AE40

analogous

#4240AE #7940AE #AE40AC

triadic

#7940AE #AE7940 #40AE79

tetradic

#7940AE #AE4240 #75AE40 #40ACAE

square

#7940AE #AE4240 #75AE40 #40ACAE

split-complementary

#7940AE #ACAE40 #40AE42

monochromatic

#3B1F55 #5A3081 #7940AE #9765C6 #B592D7

Accessibility & contrast

On white

6.65

#7940AE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.16

#7940AE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7940AE

6.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7940AE	#FFFFFF	#000000	##FFFFFF
##7940AE	1.00	6.65	3.16	6.65
#FFFFFF	6.65	1.00	21.00	1.00
#000000	3.16	21.00	1.00	21.00
##FFFFFF	6.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BB1

Deuteranopia (green-blind)

#245CAC

Tritanopia (blue-blind)

#6F5771

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7940ae;
/* rgb */ color: rgb(121, 64, 174);
/* oklch */ color: oklch(49.6% 0.171 304.8);

Tailwind

colors: {
  custom: {
    50: '#a378c7',
    500: '#7940ae',
    950: '#000000',
  },
}

SCSS

$custom: #7940ae;
$custom-light: #a378c7;
$custom-dark: #000000;

JSON

{
  "hex": "#7940ae",
  "rgb": {
    "r": 121,
    "g": 64,
    "b": 174
  },
  "hsl": {
    "h": 271.091,
    "s": 46.218,
    "l": 46.667
  },
  "oklch": {
    "l": 0.49576,
    "c": 0.17051,
    "h": 304.8
  },
  "luminance": 0.10788
}

Semantic roles & 50–950 ramp

primary

#7940AE

secondary

#A4C288

accent

#D65292

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100913

muted

#7F7B82

Preview Lab

Preview with #7940AE

Body copy rendered with the generated semantic roles for this colour.

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