#7940AC#7940AC

#7940AC is a mid, vivid violet. Relative luminance 0.107; OKLCH L 49.4% C 0.168 H 305.4°. Best body text is #FFFFFF at 6.68:1 contrast (WCAG AA passes).

Color values

HEX	#7940AC
RGB	rgb(121, 64, 172)
HSL	hsl(272, 46%, 46%)
HSV	hsv(272, 63%, 67%)
CMYK	cmyk(29.7%, 62.8%, 0%, 32.5%)
CIE-LAB	lab(39.09, 45.16, -48.48)
CIE-LCH	lch(39.09, 66.26, 312.97°)
OKLab	oklab(49.44% 0.0974 -0.1372)
OKLCH	oklch(49.44% 0.168 305.4)
XYZ	xyz(17.1633, 10.7104, 40.1849)
Luminance	0.1071 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7940AC #73AC40

analogous

#4340AC #7940AC #AC40A9

triadic

#7940AC #AC7940 #40AC79

tetradic

#7940AC #AC4340 #73AC40 #40A9AC

square

#7940AC #AC4340 #73AC40 #40A9AC

split-complementary

#7940AC #A9AC40 #40AC43

monochromatic

#3A1F53 #5A2F7F #7940AC #9764C5 #B591D6

Accessibility & contrast

On white

6.68

#7940AC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.14

#7940AC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7940AC

6.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7940AC	#FFFFFF	#000000	##FFFFFF
##7940AC	1.00	6.68	3.14	6.68
#FFFFFF	6.68	1.00	21.00	1.00
#000000	3.14	21.00	1.00	21.00
##FFFFFF	6.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005AAF

Deuteranopia (green-blind)

#275CAA

Tritanopia (blue-blind)

#705670

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7940ac;
/* rgb */ color: rgb(121, 64, 172);
/* oklch */ color: oklch(49.4% 0.168 305.4);

Tailwind

colors: {
  custom: {
    50: '#a378c5',
    500: '#7940ac',
    950: '#000000',
  },
}

SCSS

$custom: #7940ac;
$custom-light: #a378c5;
$custom-dark: #000000;

JSON

{
  "hex": "#7940ac",
  "rgb": {
    "r": 121,
    "g": 64,
    "b": 172
  },
  "hsl": {
    "h": 271.667,
    "s": 45.763,
    "l": 46.275
  },
  "oklch": {
    "l": 0.49438,
    "c": 0.16822,
    "h": 305.4
  },
  "luminance": 0.1071
}

Semantic roles & 50–950 ramp

primary

#7940AC

secondary

#A2C187

accent

#D55290

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#0F0913

muted

#7F7B82

Preview Lab

Preview with #7940AC

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →