#7939BF#7939BF

#7939BF is a mid, vivid violet. Relative luminance 0.108; OKLCH L 49.9% C 0.199 H 301.3°. Best body text is #FFFFFF at 6.67:1 contrast (WCAG AA passes).

Color values

HEX	#7939BF
RGB	rgb(121, 57, 191)
HSL	hsl(269, 54%, 49%)
HSV	hsv(269, 70%, 75%)
CMYK	cmyk(36.6%, 70.2%, 0%, 25.1%)
CIE-LAB	lab(39.16, 53.30, -59.57)
CIE-LCH	lch(39.16, 79.94, 311.82°)
OKLab	oklab(49.91% 0.1032 -0.1698)
OKLCH	oklch(49.91% 0.199 301.3)
XYZ	xyz(18.7500, 10.7527, 50.3678)
Luminance	0.1075 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7939BF #7FBF39

analogous

#393CBF #7939BF #BC39BF

triadic

#7939BF #BF7939 #39BF79

tetradic

#7939BF #BF393C #7FBF39 #39BFBC

square

#7939BF #BF393C #7FBF39 #39BFBC

split-complementary

#7939BF #BFBC39 #3CBF39

monochromatic

#3D1D61 #5B2B90 #7939BF #9864D1 #B893DF

Accessibility & contrast

On white

6.67

#7939BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.15

#7939BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7939BF

6.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7939BF	#FFFFFF	#000000	##FFFFFF
##7939BF	1.00	6.67	3.15	6.67
#FFFFFF	6.67	1.00	21.00	1.00
#000000	3.15	21.00	1.00	21.00
##FFFFFF	6.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#005BC3

Deuteranopia (green-blind)

#005BBC

Tritanopia (blue-blind)

#6A5978

Achromatopsia (no color)

#5C5C5C

Design tokens & code

CSS

--color: #7939bf;
/* rgb */ color: rgb(121, 57, 191);
/* oklch */ color: oklch(49.9% 0.199 301.3);

Tailwind

colors: {
  custom: {
    50: '#a574d3',
    500: '#7939bf',
    950: '#000000',
  },
}

SCSS

$custom: #7939bf;
$custom-light: #a574d3;
$custom-dark: #000000;

JSON

{
  "hex": "#7939bf",
  "rgb": {
    "r": 121,
    "g": 57,
    "b": 191
  },
  "hsl": {
    "h": 268.657,
    "s": 54.032,
    "l": 48.627
  },
  "oklch": {
    "l": 0.49914,
    "c": 0.19865,
    "h": 301.3
  },
  "luminance": 0.10753
}

Semantic roles & 50–950 ramp

primary

#7939BF

secondary

#ABCA8A

accent

#DD4A97

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100914

muted

#7F7B83

Preview Lab

Preview with #7939BF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →