#7939AD#7939AD

#7939AD is a mid, vivid violet. Relative luminance 0.100; OKLCH L 48.6% C 0.179 H 306.1°. Best body text is #FFFFFF at 7.00:1 contrast (WCAG AA passes).

Color values

HEX	#7939AD
RGB	rgb(121, 57, 173)
HSL	hsl(273, 50%, 45%)
HSV	hsv(273, 67%, 68%)
CMYK	cmyk(30.1%, 67.1%, 0%, 32.2%)
CIE-LAB	lab(37.86, 48.96, -51.06)
CIE-LCH	lch(37.86, 70.74, 313.80°)
OKLab	oklab(48.57% 0.1056 -0.1447)
OKLCH	oklch(48.57% 0.179 306.1)
XYZ	xyz(16.8895, 10.0085, 40.5691)
Luminance	0.1001 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7939AD #6DAD39

analogous

#3F39AD #7939AD #AD39A7

triadic

#7939AD #AD7939 #39AD79

tetradic

#7939AD #AD3F39 #6DAD39 #39A7AD

square

#7939AD #AD3F39 #6DAD39 #39A7AD

split-complementary

#7939AD #A7AD39 #39AD3F

monochromatic

#391B51 #592A7F #7939AD #975AC9 #B488D8

Accessibility & contrast

On white

7.00

#7939AD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

3.00

#7939AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7939AD

7.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7939AD	#FFFFFF	#000000	##FFFFFF
##7939AD	1.00	7.00	3.00	7.00
#FFFFFF	7.00	1.00	21.00	1.00
#000000	3.00	21.00	1.00	21.00
##FFFFFF	7.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057B1

Deuteranopia (green-blind)

#1A59AA

Tritanopia (blue-blind)

#70526E

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #7939ad;
/* rgb */ color: rgb(121, 57, 173);
/* oklch */ color: oklch(48.6% 0.179 306.1);

Tailwind

colors: {
  custom: {
    50: '#a474c6',
    500: '#7939ad',
    950: '#000000',
  },
}

SCSS

$custom: #7939ad;
$custom-light: #a474c6;
$custom-dark: #000000;

JSON

{
  "hex": "#7939ad",
  "rgb": {
    "r": 121,
    "g": 57,
    "b": 173
  },
  "hsl": {
    "h": 273.103,
    "s": 50.435,
    "l": 45.098
  },
  "oklch": {
    "l": 0.48571,
    "c": 0.17914,
    "h": 306.1
  },
  "luminance": 0.10008
}

Semantic roles & 50–950 ramp

primary

#7939AD

secondary

#9DC280

accent

#DA4E8D

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7939AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →