#791AB4#791AB4

#791AB4 is a mid, highly saturated violet. Relative luminance 0.081; OKLCH L 46.2% C 0.218 H 307.0°. Best body text is #FFFFFF at 8.02:1 contrast (WCAG AA passes).

Color values

HEX	#791AB4
RGB	rgb(121, 26, 180)
HSL	hsl(277, 75%, 40%)
HSV	hsv(277, 86%, 71%)
CMYK	cmyk(32.8%, 85.6%, 0%, 29.4%)
CIE-LAB	lab(34.19, 62.54, -61.18)
CIE-LCH	lch(34.19, 87.49, 315.63°)
OKLab	oklab(46.15% 0.1314 -0.1743)
OKLCH	oklch(46.15% 0.218 307)
XYZ	xyz(16.4910, 8.0992, 43.8657)
Luminance	0.0810 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#791AB4 #55B41A

analogous

#2C1AB4 #791AB4 #B41AA2

triadic

#791AB4 #B4791A #1AB479

tetradic

#791AB4 #B42C1A #55B41A #1AA2B4

square

#791AB4 #B42C1A #55B41A #1AA2B4

split-complementary

#791AB4 #A2B41A #1AB42C

monochromatic

#310B49 #55127F #791AB4 #9B2BE0 #B460E8

Accessibility & contrast

On white

8.02

#791AB4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.62

#791AB4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #791AB4

8.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##791AB4	#FFFFFF	#000000	##FFFFFF
##791AB4	1.00	8.02	2.62	8.02
#FFFFFF	8.02	1.00	21.00	1.00
#000000	2.62	21.00	1.00	21.00
##FFFFFF	8.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004EB8

Deuteranopia (green-blind)

#0051B1

Tritanopia (blue-blind)

#6F466B

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #791ab4;
/* rgb */ color: rgb(121, 26, 180);
/* oklch */ color: oklch(46.2% 0.218 307.0);

Tailwind

colors: {
  custom: {
    50: '#a666cb',
    500: '#791ab4',
    950: '#000000',
  },
}

SCSS

$custom: #791ab4;
$custom-light: #a666cb;
$custom-dark: #000000;

JSON

{
  "hex": "#791ab4",
  "rgb": {
    "r": 121,
    "g": 26,
    "b": 180
  },
  "hsl": {
    "h": 277.013,
    "s": 74.757,
    "l": 40.392
  },
  "oklch": {
    "l": 0.46152,
    "c": 0.21824,
    "h": 307
  },
  "luminance": 0.08099
}

Semantic roles & 50–950 ramp

primary

#791AB4

secondary

#88CC5D

accent

#F1367E

background

#FAF6FC

surface

#F4EBF9

border

#CEC6D2

text

#100713

muted

#7F7A82

Preview Lab

Preview with #791AB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →