#78301A#78301A

#78301A is a dark, moderate red. Relative luminance 0.062; OKLCH L 40.7% C 0.107 H 37.4°. Best body text is #FFFFFF at 9.39:1 contrast (WCAG AA passes).

Color values

HEX	#78301A
RGB	rgb(120, 48, 26)
HSL	hsl(14, 64%, 29%)
HSV	hsv(14, 78%, 47%)
CMYK	cmyk(0%, 60%, 78.3%, 52.9%)
CIE-LAB	lab(29.87, 30.10, 29.13)
CIE-LCH	lch(29.87, 41.89, 44.06°)
OKLab	oklab(40.68% 0.0848 0.0648)
OKLCH	oklch(40.68% 0.107 37.4)
XYZ	xyz(8.9901, 6.1828, 1.6971)
Luminance	0.0618 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#78301A #1A6278

analogous

#781A33 #78301A #785F1A

triadic

#78301A #1A7830 #301A78

tetradic

#78301A #33781A #1A6278 #5F1A78

square

#78301A #33781A #1A6278 #5F1A78

split-complementary

#78301A #1A785F #1A3378

monochromatic

#190A05 #461C0F #78301A #AA4425 #D45D38

Accessibility & contrast

On white

9.39

#78301A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.24

#78301A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #78301A

9.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##78301A	#FFFFFF	#000000	##FFFFFF
##78301A	1.00	9.39	2.24	9.39
#FFFFFF	9.39	1.00	21.00	1.00
#000000	2.24	21.00	1.00	21.00
##FFFFFF	9.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#443C17

Deuteranopia (green-blind)

#564C18

Tritanopia (blue-blind)

#84202B

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #78301a;
/* rgb */ color: rgb(120, 48, 26);
/* oklch */ color: oklch(40.7% 0.107 37.4);

Tailwind

colors: {
  custom: {
    50: '#a56b58',
    500: '#78301a',
    950: '#000000',
  },
}

SCSS

$custom: #78301a;
$custom-light: #a56b58;
$custom-dark: #000000;

JSON

{
  "hex": "#78301a",
  "rgb": {
    "r": 120,
    "g": 48,
    "b": 26
  },
  "hsl": {
    "h": 14.043,
    "s": 64.384,
    "l": 28.627
  },
  "oklch": {
    "l": 0.4068,
    "c": 0.10669,
    "h": 37.4
  },
  "luminance": 0.06182
}

Semantic roles & 50–950 ramp

primary

#78301A

secondary

#4193AC

accent

#C0E740

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100703

muted

#7F7A78

Preview Lab

Preview with #78301A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →