#781F72#781F72

#781F72 is a dark, vivid purple. Relative luminance 0.062; OKLCH L 41.6% C 0.156 H 330.9°. Best body text is #FFFFFF at 9.39:1 contrast (WCAG AA passes).

Color values

HEX	#781F72
RGB	rgb(120, 31, 114)
HSL	hsl(304, 59%, 30%)
HSV	hsv(304, 74%, 47%)
CMYK	cmyk(0%, 74.2%, 5%, 52.9%)
CIE-LAB	lab(29.88, 47.89, -27.55)
CIE-LCH	lch(29.88, 55.25, 330.08°)
OKLab	oklab(41.61% 0.1364 -0.0759)
OKLCH	oklch(41.61% 0.156 330.9)
XYZ	xyz(11.2730, 6.1888, 16.5172)
Luminance	0.0619 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#781F72 #1F7825

analogous

#521F78 #781F72 #781F46

triadic

#781F72 #72781F #1F7278

tetradic

#781F72 #78521F #1F7825 #1F4678

square

#781F72 #78521F #1F7825 #1F4678

split-complementary

#781F72 #46781F #1F7852

monochromatic

#180617 #471244 #781F72 #A92CA0 #CE43C5

Accessibility & contrast

On white

9.39

#781F72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.24

#781F72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #781F72

9.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##781F72	#FFFFFF	#000000	##FFFFFF
##781F72	1.00	9.39	2.24	9.39
#FFFFFF	9.39	1.00	21.00	1.00
#000000	2.24	21.00	1.00	21.00
##FFFFFF	9.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#173F74

Deuteranopia (green-blind)

#3A4B70

Tritanopia (blue-blind)

#7D2A46

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #781f72;
/* rgb */ color: rgb(120, 31, 114);
/* oklch */ color: oklch(41.6% 0.156 330.9);

Tailwind

colors: {
  custom: {
    50: '#a2649b',
    500: '#781f72',
    950: '#000000',
  },
}

SCSS

$custom: #781f72;
$custom-light: #a2649b;
$custom-dark: #000000;

JSON

{
  "hex": "#781f72",
  "rgb": {
    "r": 120,
    "g": 31,
    "b": 114
  },
  "hsl": {
    "h": 304.045,
    "s": 58.94,
    "l": 29.608
  },
  "oklch": {
    "l": 0.4161,
    "c": 0.15605,
    "h": 330.9
  },
  "luminance": 0.06188
}

Semantic roles & 50–950 ramp

primary

#781F72

secondary

#47AB4E

accent

#E25046

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #781F72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →