#781F37#781F37
#781F37 is a dark, vivid pink. Relative luminance 0.052; OKLCH L 39.0% C 0.123 H 9.0°. Best body text is #FFFFFF at 10.24:1 contrast (WCAG AA passes).
Color values
| HEX | #781F37 |
|---|---|
| RGB | rgb(120, 31, 55) |
| HSL | hsl(344, 59%, 30%) |
| HSV | hsv(344, 74%, 47%) |
| CMYK | cmyk(0%, 74.2%, 54.2%, 52.9%) |
| CIE-LAB | lab(27.44, 40.05, 7.54) |
| CIE-LCH | lch(27.44, 40.75, 10.67°) |
| OKLab | oklab(39.03% 0.1217 0.0193) |
| OKLCH | oklch(39.03% 0.123 9) |
| XYZ | xyz(8.9261, 5.2501, 4.1570) |
| Luminance | 0.0525 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 3.72
Wine
#722F37
ΔE00 4.59
Red Wine
#8C0034
ΔE00 4.65
Wine (survey)
#80013F
ΔE00 5.20
Merlot
#730039
ΔE00 5.63
Wine Red
#7B0323
ΔE00 5.95
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781F37 #1F7860
analogous
#781F64 #781F37 #78341F
triadic
#781F37 #37781F #1F3778
tetradic
#781F37 #64781F #1F7860 #341F78
square
#781F37 #64781F #1F7860 #341F78
split-complementary
#781F37 #1F7834 #1F6478
monochromatic
#18060B #471221 #781F37 #A92C4D #CE4369
Accessibility & contrast
On white
10.24
#781F37 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.05
#781F37 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781F37
10.24:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781F37 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781F37 | 1.00 | 10.24 | 2.05 | 10.24 |
| #FFFFFF | 10.24 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.05 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.24 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#353537
Deuteranopia (green-blind)
#4C4735
Tritanopia (blue-blind)
#830C29
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #781f37; /* rgb */ color: rgb(120, 31, 55); /* oklch */ color: oklch(39.0% 0.123 9.0);
Tailwind
colors: {
custom: {
50: '#a4626d',
500: '#781f37',
950: '#000000',
},
}SCSS
$custom: #781f37; $custom-light: #a4626d; $custom-dark: #000000;
JSON
{
"hex": "#781f37",
"rgb": {
"r": 120,
"g": 31,
"b": 55
},
"hsl": {
"h": 343.82,
"s": 58.94,
"l": 29.608
},
"oklch": {
"l": 0.39025,
"c": 0.12324,
"h": 9
},
"luminance": 0.05249
}Semantic roles & 50–950 ramp
primary
#781F37
secondary
#47AB90
accent
#E2B846
background
#FAF6F6
surface
#F4EBEB
border
#CEC6C6
text
#100507
muted
#7F7A7A