#781D74#781D74

#781D74 is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.5% C 0.160 H 329.9°. Best body text is #FFFFFF at 9.43:1 contrast (WCAG AA passes).

Color values

HEX	#781D74
RGB	rgb(120, 29, 116)
HSL	hsl(303, 61%, 29%)
HSV	hsv(303, 76%, 47%)
CMYK	cmyk(0%, 75.8%, 3.3%, 52.9%)
CIE-LAB	lab(29.75, 48.94, -29.04)
CIE-LCH	lch(29.75, 56.91, 329.31°)
OKLab	oklab(41.55% 0.1385 -0.0802)
OKLCH	oklch(41.55% 0.16 329.9)
XYZ	xyz(11.3374, 6.1336, 17.1064)
Luminance	0.0613 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#781D74 #1D7821

analogous

#4F1D78 #781D74 #781D47

triadic

#781D74 #74781D #1D7478

tetradic

#781D74 #784F1D #1D7821 #1D4778

square

#781D74 #784F1D #1D7821 #1D4778

split-complementary

#781D74 #47781D #1D784F

monochromatic

#190618 #471144 #781D74 #A929A4 #D13FCA

Accessibility & contrast

On white

9.43

#781D74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.23

#781D74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #781D74

9.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##781D74	#FFFFFF	#000000	##FFFFFF
##781D74	1.00	9.43	2.23	9.43
#FFFFFF	9.43	1.00	21.00	1.00
#000000	2.23	21.00	1.00	21.00
##FFFFFF	9.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#113E76

Deuteranopia (green-blind)

#384A72

Tritanopia (blue-blind)

#7D2947

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #781d74;
/* rgb */ color: rgb(120, 29, 116);
/* oklch */ color: oklch(41.5% 0.160 329.9);

Tailwind

colors: {
  custom: {
    50: '#a2639c',
    500: '#781d74',
    950: '#000000',
  },
}

SCSS

$custom: #781d74;
$custom-light: #a2639c;
$custom-dark: #000000;

JSON

{
  "hex": "#781d74",
  "rgb": {
    "r": 120,
    "g": 29,
    "b": 116
  },
  "hsl": {
    "h": 302.637,
    "s": 61.074,
    "l": 29.216
  },
  "oklch": {
    "l": 0.41549,
    "c": 0.16002,
    "h": 329.9
  },
  "luminance": 0.06133
}

Semantic roles & 50–950 ramp

primary

#781D74

secondary

#45AC49

accent

#E44B44

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #781D74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →