#781D72#781D72

#781D72 is a dark, vivid purple. Relative luminance 0.061; OKLCH L 41.4% C 0.158 H 330.9°. Best body text is #FFFFFF at 9.47:1 contrast (WCAG AA passes).

Color values

HEX	#781D72
RGB	rgb(120, 29, 114)
HSL	hsl(304, 61%, 29%)
HSV	hsv(304, 76%, 47%)
CMYK	cmyk(0%, 75.8%, 5%, 52.9%)
CIE-LAB	lab(29.63, 48.60, -27.95)
CIE-LCH	lch(29.63, 56.07, 330.10°)
OKLab	oklab(41.43% 0.1384 -0.077)
OKLCH	oklch(41.43% 0.158 330.9)
XYZ	xyz(11.2223, 6.0876, 16.5003)
Luminance	0.0609 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#781D72 #1D7823

analogous

#511D78 #781D72 #781D45

triadic

#781D72 #72781D #1D7278

tetradic

#781D72 #78511D #1D7823 #1D4578

square

#781D72 #78511D #1D7823 #1D4578

split-complementary

#781D72 #45781D #1D7851

monochromatic

#190617 #471143 #781D72 #A929A1 #D13FC7

Accessibility & contrast

On white

9.47

#781D72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#781D72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #781D72

9.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##781D72	#FFFFFF	#000000	##FFFFFF
##781D72	1.00	9.47	2.22	9.47
#FFFFFF	9.47	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#143E74

Deuteranopia (green-blind)

#394A70

Tritanopia (blue-blind)

#7D2846

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #781d72;
/* rgb */ color: rgb(120, 29, 114);
/* oklch */ color: oklch(41.4% 0.158 330.9);

Tailwind

colors: {
  custom: {
    50: '#a2639b',
    500: '#781d72',
    950: '#000000',
  },
}

SCSS

$custom: #781d72;
$custom-light: #a2639b;
$custom-dark: #000000;

JSON

{
  "hex": "#781d72",
  "rgb": {
    "r": 120,
    "g": 29,
    "b": 114
  },
  "hsl": {
    "h": 303.956,
    "s": 61.074,
    "l": 29.216
  },
  "oklch": {
    "l": 0.4143,
    "c": 0.15841,
    "h": 330.9
  },
  "luminance": 0.06087
}

Semantic roles & 50–950 ramp

primary

#781D72

secondary

#45AC4C

accent

#E44E44

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #781D72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →