#781D4B#781D4B
#781D4B is a dark, vivid pink. Relative luminance 0.054; OKLCH L 39.5% C 0.132 H 354.1°. Best body text is #FFFFFF at 10.12:1 contrast (WCAG AA passes).
Color values
| HEX | #781D4B |
|---|---|
| RGB | rgb(120, 29, 75) |
| HSL | hsl(330, 61%, 29%) |
| HSV | hsv(330, 76%, 47%) |
| CMYK | cmyk(0%, 75.8%, 37.5%, 52.9%) |
| CIE-LAB | lab(27.79, 42.91, -5.35) |
| CIE-LCH | lch(27.79, 43.25, 352.89°) |
| OKLab | oklab(39.5% 0.1316 -0.0136) |
| OKLCH | oklch(39.5% 0.132 354.1) |
| XYZ | xyz(9.4557, 5.3809, 7.1959) |
| Luminance | 0.0538 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 3.02
Velvet
#750851
ΔE00 4.30
Wine (survey)
#80013F
ΔE00 4.36
Merlot
#730039
ΔE00 4.62
Reddish Purple
#910951
ΔE00 4.87
Mulberry
#920A4E
ΔE00 5.26
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781D4B #1D784A
analogous
#781D78 #781D4B #781D1E
triadic
#781D4B #4B781D #1D4B78
tetradic
#781D4B #78781D #1D784A #1D1E78
square
#781D4B #78781D #1D784A #1D1E78
split-complementary
#781D4B #1E781D #1D7878
monochromatic
#19060F #47112C #781D4B #A9296A #D13F89
Accessibility & contrast
On white
10.12
#781D4B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.08
#781D4B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781D4B
10.12:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781D4B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781D4B | 1.00 | 10.12 | 2.08 | 10.12 |
| #FFFFFF | 10.12 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.08 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.12 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2E374C
Deuteranopia (green-blind)
#474849
Tritanopia (blue-blind)
#821431
Achromatopsia (no color)
#424242
Design tokens & code
CSS
--color: #781d4b; /* rgb */ color: rgb(120, 29, 75); /* oklch */ color: oklch(39.5% 0.132 354.1);
Tailwind
colors: {
custom: {
50: '#a3627d',
500: '#781d4b',
950: '#000000',
},
}SCSS
$custom: #781d4b; $custom-light: #a3627d; $custom-dark: #000000;
JSON
{
"hex": "#781d4b",
"rgb": {
"r": 120,
"g": 29,
"b": 75
},
"hsl": {
"h": 329.67,
"s": 61.074,
"l": 29.216
},
"oklch": {
"l": 0.39497,
"c": 0.13227,
"h": 354.1
},
"luminance": 0.0538
}Semantic roles & 50–950 ramp
primary
#781D4B
secondary
#45AC78
accent
#E49344
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#100509
muted
#7F7A7B