#781D49#781D49
#781D49 is a dark, vivid pink. Relative luminance 0.054; OKLCH L 39.4% C 0.131 H 355.5°. Best body text is #FFFFFF at 10.14:1 contrast (WCAG AA passes).
Color values
| HEX | #781D49 |
|---|---|
| RGB | rgb(120, 29, 73) |
| HSL | hsl(331, 61%, 29%) |
| HSV | hsv(331, 76%, 47%) |
| CMYK | cmyk(0%, 75.8%, 39.2%, 52.9%) |
| CIE-LAB | lab(27.72, 42.68, -4.13) |
| CIE-LCH | lch(27.72, 42.88, 354.47°) |
| OKLab | oklab(39.42% 0.1309 -0.0103) |
| OKLCH | oklch(39.42% 0.131 355.5) |
| XYZ | xyz(9.3883, 5.3540, 6.8411) |
| Luminance | 0.0535 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 2.81
Wine (survey)
#80013F
ΔE00 3.92
Merlot
#730039
ΔE00 4.22
Velvet
#750851
ΔE00 4.83
Reddish Purple
#910951
ΔE00 4.84
Mulberry
#920A4E
ΔE00 5.11
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781D49 #1D784C
analogous
#781D77 #781D49 #781F1D
triadic
#781D49 #49781D #1D4978
tetradic
#781D49 #77781D #1D784C #1F1D78
square
#781D49 #77781D #1D784C #1F1D78
split-complementary
#781D49 #1D781F #1D7778
monochromatic
#19060F #47112B #781D49 #A92967 #D13F85
Accessibility & contrast
On white
10.14
#781D49 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.07
#781D49 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781D49
10.14:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781D49 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781D49 | 1.00 | 10.14 | 2.07 | 10.14 |
| #FFFFFF | 10.14 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.07 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.14 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2F374A
Deuteranopia (green-blind)
#484847
Tritanopia (blue-blind)
#821330
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #781d49; /* rgb */ color: rgb(120, 29, 73); /* oklch */ color: oklch(39.4% 0.131 355.5);
Tailwind
colors: {
custom: {
50: '#a3627b',
500: '#781d49',
950: '#000000',
},
}SCSS
$custom: #781d49; $custom-light: #a3627b; $custom-dark: #000000;
JSON
{
"hex": "#781d49",
"rgb": {
"r": 120,
"g": 29,
"b": 73
},
"hsl": {
"h": 330.989,
"s": 61.074,
"l": 29.216
},
"oklch": {
"l": 0.39419,
"c": 0.13135,
"h": 355.5
},
"luminance": 0.05353
}Semantic roles & 50–950 ramp
primary
#781D49
secondary
#45AC7A
accent
#E49744
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#100509
muted
#7F7A7B