#781C4D#781C4D
#781C4D is a dark, vivid pink. Relative luminance 0.054; OKLCH L 39.5% C 0.134 H 352.6°. Best body text is #FFFFFF at 10.14:1 contrast (WCAG AA passes).
Color values
| HEX | #781C4D |
|---|---|
| RGB | rgb(120, 28, 77) |
| HSL | hsl(328, 62%, 29%) |
| HSV | hsv(328, 77%, 47%) |
| CMYK | cmyk(0%, 76.7%, 35.8%, 52.9%) |
| CIE-LAB | lab(27.74, 43.52, -6.77) |
| CIE-LCH | lch(27.74, 44.05, 351.16°) |
| OKLab | oklab(39.48% 0.1334 -0.0174) |
| OKLCH | oklch(39.48% 0.134 352.6) |
| XYZ | xyz(9.5011, 5.3605, 7.5541) |
| Luminance | 0.0536 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 3.30
Velvet
#750851
ΔE00 3.65
Wine (survey)
#80013F
ΔE00 4.83
Reddish Purple
#910951
ΔE00 4.97
Merlot
#730039
ΔE00 5.03
Mulberry
#920A4E
ΔE00 5.50
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781C4D #1C7847
analogous
#751C78 #781C4D #781C1F
triadic
#781C4D #4D781C #1C4D78
tetradic
#781C4D #78751C #1C7847 #1C1F78
square
#781C4D #78751C #1C7847 #1C1F78
split-complementary
#781C4D #1F781C #1C7875
monochromatic
#190610 #46102D #781C4D #AA286D #D23D8C
Accessibility & contrast
On white
10.14
#781C4D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.07
#781C4D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781C4D
10.14:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781C4D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781C4D | 1.00 | 10.14 | 2.07 | 10.14 |
| #FFFFFF | 10.14 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.07 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.14 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2C374E
Deuteranopia (green-blind)
#46484B
Tritanopia (blue-blind)
#821432
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #781c4d; /* rgb */ color: rgb(120, 28, 77); /* oklch */ color: oklch(39.5% 0.134 352.6);
Tailwind
colors: {
custom: {
50: '#a3627e',
500: '#781c4d',
950: '#000000',
},
}SCSS
$custom: #781c4d; $custom-light: #a3627e; $custom-dark: #000000;
JSON
{
"hex": "#781c4d",
"rgb": {
"r": 120,
"g": 28,
"b": 77
},
"hsl": {
"h": 328.043,
"s": 62.162,
"l": 29.02
},
"oklch": {
"l": 0.39481,
"c": 0.13448,
"h": 352.6
},
"luminance": 0.05359
}Semantic roles & 50–950 ramp
primary
#781C4D
secondary
#44AC74
accent
#E58F43
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#10050A
muted
#7F7A7C