#781C49#781C49
#781C49 is a dark, vivid pink. Relative luminance 0.053; OKLCH L 39.3% C 0.133 H 355.3°. Best body text is #FFFFFF at 10.19:1 contrast (WCAG AA passes).
Color values
| HEX | #781C49 |
|---|---|
| RGB | rgb(120, 28, 73) |
| HSL | hsl(331, 62%, 29%) |
| HSV | hsv(331, 77%, 47%) |
| CMYK | cmyk(0%, 76.7%, 39.2%, 52.9%) |
| CIE-LAB | lab(27.59, 43.05, -4.32) |
| CIE-LCH | lch(27.59, 43.26, 354.26°) |
| OKLab | oklab(39.32% 0.1321 -0.0109) |
| OKLCH | oklch(39.32% 0.133 355.3) |
| XYZ | xyz(9.3642, 5.3058, 6.8330) |
| Luminance | 0.0530 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 2.73
Wine (survey)
#80013F
ΔE00 3.89
Merlot
#730039
ΔE00 4.16
Velvet
#750851
ΔE00 4.67
Reddish Purple
#910951
ΔE00 4.81
Mulberry
#920A4E
ΔE00 5.11
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781C49 #1C784B
analogous
#781C77 #781C49 #781D1C
triadic
#781C49 #49781C #1C4978
tetradic
#781C49 #77781C #1C784B #1D1C78
square
#781C49 #77781C #1C784B #1D1C78
split-complementary
#781C49 #1C781D #1C7778
monochromatic
#19060F #46102B #781C49 #AA2867 #D23D86
Accessibility & contrast
On white
10.19
#781C49 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.06
#781C49 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781C49
10.19:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781C49 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781C49 | 1.00 | 10.19 | 2.06 | 10.19 |
| #FFFFFF | 10.19 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.06 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.19 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2E364A
Deuteranopia (green-blind)
#474747
Tritanopia (blue-blind)
#821230
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #781c49; /* rgb */ color: rgb(120, 28, 73); /* oklch */ color: oklch(39.3% 0.133 355.3);
Tailwind
colors: {
custom: {
50: '#a3617b',
500: '#781c49',
950: '#000000',
},
}SCSS
$custom: #781c49; $custom-light: #a3617b; $custom-dark: #000000;
JSON
{
"hex": "#781c49",
"rgb": {
"r": 120,
"g": 28,
"b": 73
},
"hsl": {
"h": 330.652,
"s": 62.162,
"l": 29.02
},
"oklch": {
"l": 0.39322,
"c": 0.13256,
"h": 355.3
},
"luminance": 0.05305
}Semantic roles & 50–950 ramp
primary
#781C49
secondary
#44AC79
accent
#E59643
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#100509
muted
#7F7A7B