#781B74#781B74

#781B74 is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.4% C 0.162 H 329.9°. Best body text is #FFFFFF at 9.51:1 contrast (WCAG AA passes).

Color values

HEX	#781B74
RGB	rgb(120, 27, 116)
HSL	hsl(303, 63%, 29%)
HSV	hsv(303, 78%, 47%)
CMYK	cmyk(0%, 77.5%, 3.3%, 52.9%)
CIE-LAB	lab(29.51, 49.62, -29.42)
CIE-LCH	lch(29.51, 57.69, 329.34°)
OKLab	oklab(41.38% 0.1404 -0.0813)
OKLCH	oklch(41.38% 0.162 329.9)
XYZ	xyz(11.2900, 6.0388, 17.0906)
Luminance	0.0604 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#781B74 #1B781F

analogous

#4E1B78 #781B74 #781B46

triadic

#781B74 #74781B #1B7478

tetradic

#781B74 #784E1B #1B781F #1B4678

square

#781B74 #784E1B #1B781F #1B4678

split-complementary

#781B74 #46781B #1B784E

monochromatic

#190618 #461044 #781B74 #AA26A4 #D33BCC

Accessibility & contrast

On white

9.51

#781B74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.21

#781B74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #781B74

9.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##781B74	#FFFFFF	#000000	##FFFFFF
##781B74	1.00	9.51	2.21	9.51
#FFFFFF	9.51	1.00	21.00	1.00
#000000	2.21	21.00	1.00	21.00
##FFFFFF	9.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0E3E76

Deuteranopia (green-blind)

#374A72

Tritanopia (blue-blind)

#7D2846

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #781b74;
/* rgb */ color: rgb(120, 27, 116);
/* oklch */ color: oklch(41.4% 0.162 329.9);

Tailwind

colors: {
  custom: {
    50: '#a2639c',
    500: '#781b74',
    950: '#000000',
  },
}

SCSS

$custom: #781b74;
$custom-light: #a2639c;
$custom-dark: #000000;

JSON

{
  "hex": "#781b74",
  "rgb": {
    "r": 120,
    "g": 27,
    "b": 116
  },
  "hsl": {
    "h": 302.581,
    "s": 63.265,
    "l": 28.824
  },
  "oklch": {
    "l": 0.41379,
    "c": 0.16223,
    "h": 329.9
  },
  "luminance": 0.06038
}

Semantic roles & 50–950 ramp

primary

#781B74

secondary

#43AC47

accent

#E64941

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #781B74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →