#781B69#781B69
#781B69 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 40.7% C 0.154 H 335.5°. Best body text is #FFFFFF at 9.72:1 contrast (WCAG AA passes).
Color values
| HEX | #781B69 |
|---|---|
| RGB | rgb(120, 27, 105) |
| HSL | hsl(310, 63%, 29%) |
| HSV | hsv(310, 78%, 47%) |
| CMYK | cmyk(0%, 77.5%, 12.5%, 52.9%) |
| CIE-LAB | lab(28.90, 47.81, -23.34) |
| CIE-LCH | lch(28.90, 53.21, 333.98°) |
| OKLab | oklab(40.74% 0.1399 -0.0637) |
| OKLCH | oklch(40.74% 0.154 335.5) |
| XYZ | xyz(10.6876, 5.7978, 13.9181) |
| Luminance | 0.0580 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Darkish Purple
#751973
ΔE00 2.84
Rich Purple
#720058
ΔE00 3.99
Purple
#800080
ΔE00 5.17
Velvet
#750851
ΔE00 5.47
Grape Purple
#5D1451
ΔE00 6.05
Grape
#6C3461
ΔE00 6.20
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781B69 #1B782A
analogous
#591B78 #781B69 #781B3B
triadic
#781B69 #69781B #1B6978
tetradic
#781B69 #78591B #1B782A #1B3B78
square
#781B69 #78591B #1B782A #1B3B78
split-complementary
#781B69 #3B781B #1B7859
monochromatic
#190616 #46103D #781B69 #AA2695 #D33BBA
Accessibility & contrast
On white
9.72
#781B69 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.16
#781B69 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781B69
9.72:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781B69 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781B69 | 1.00 | 9.72 | 2.16 | 9.72 |
| #FFFFFF | 9.72 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.16 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.72 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#1B3B6B
Deuteranopia (green-blind)
#3D4967
Tritanopia (blue-blind)
#7E2240
Achromatopsia (no color)
#444444
Design tokens & code
CSS
--color: #781b69; /* rgb */ color: rgb(120, 27, 105); /* oklch */ color: oklch(40.7% 0.154 335.5);
Tailwind
colors: {
custom: {
50: '#a26294',
500: '#781b69',
950: '#000000',
},
}SCSS
$custom: #781b69; $custom-light: #a26294; $custom-dark: #000000;
JSON
{
"hex": "#781b69",
"rgb": {
"r": 120,
"g": 27,
"b": 105
},
"hsl": {
"h": 309.677,
"s": 63.265,
"l": 28.824
},
"oklch": {
"l": 0.4074,
"c": 0.1537,
"h": 335.5
},
"luminance": 0.05797
}Semantic roles & 50–950 ramp
primary
#781B69
secondary
#43AC54
accent
#E65C41
background
#FAF6F9
surface
#F4EBF1
border
#CEC6CB
text
#0F060D
muted
#7F7A7E