#781B4C#781B4C
#781B4C is a dark, vivid pink. Relative luminance 0.053; OKLCH L 39.3% C 0.135 H 353.1°. Best body text is #FFFFFF at 10.20:1 contrast (WCAG AA passes).
Color values
| HEX | #781B4C |
|---|---|
| RGB | rgb(120, 27, 76) |
| HSL | hsl(328, 63%, 29%) |
| HSV | hsv(328, 78%, 47%) |
| CMYK | cmyk(0%, 77.5%, 36.7%, 52.9%) |
| CIE-LAB | lab(27.57, 43.76, -6.35) |
| CIE-LCH | lch(27.57, 44.22, 351.74°) |
| OKLab | oklab(39.35% 0.1342 -0.0163) |
| OKLCH | oklch(39.35% 0.135 353.1) |
| XYZ | xyz(9.4427, 5.2999, 7.3618) |
| Luminance | 0.0530 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 3.09
Velvet
#750851
ΔE00 3.73
Wine (survey)
#80013F
ΔE00 4.58
Merlot
#730039
ΔE00 4.77
Reddish Purple
#910951
ΔE00 4.90
Mulberry
#920A4E
ΔE00 5.39
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781B4C #1B7847
analogous
#761B78 #781B4C #781B1E
triadic
#781B4C #4C781B #1B4C78
tetradic
#781B4C #78761B #1B7847 #1B1E78
square
#781B4C #78761B #1B7847 #1B1E78
split-complementary
#781B4C #1E781B #1B7876
monochromatic
#190610 #46102C #781B4C #AA266C #D33B8B
Accessibility & contrast
On white
10.20
#781B4C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.06
#781B4C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781B4C
10.20:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781B4C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781B4C | 1.00 | 10.20 | 2.06 | 10.20 |
| #FFFFFF | 10.20 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.06 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.20 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2C364D
Deuteranopia (green-blind)
#46474A
Tritanopia (blue-blind)
#821231
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #781b4c; /* rgb */ color: rgb(120, 27, 76); /* oklch */ color: oklch(39.3% 0.135 353.1);
Tailwind
colors: {
custom: {
50: '#a3617e',
500: '#781b4c',
950: '#000000',
},
}SCSS
$custom: #781b4c; $custom-light: #a3617e; $custom-dark: #000000;
JSON
{
"hex": "#781b4c",
"rgb": {
"r": 120,
"g": 27,
"b": 76
},
"hsl": {
"h": 328.387,
"s": 63.265,
"l": 28.824
},
"oklch": {
"l": 0.39347,
"c": 0.13516,
"h": 353.1
},
"luminance": 0.05299
}Semantic roles & 50–950 ramp
primary
#781B4C
secondary
#43AC75
accent
#E68F41
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#100509
muted
#7F7A7B