#781B49#781B49

#781B49 is a dark, vivid pink. Relative luminance 0.053; OKLCH L 39.2% C 0.134 H 355.1°. Best body text is #FFFFFF at 10.24:1 contrast (WCAG AA passes).

Color values

HEX#781B49
RGBrgb(120, 27, 73)
HSLhsl(330, 63%, 29%)
HSVhsv(330, 78%, 47%)
CMYKcmyk(0%, 77.5%, 39.2%, 52.9%)
CIE-LABlab(27.46, 43.41, -4.52)
CIE-LCHlch(27.46, 43.64, 354.06°)
OKLaboklab(39.23% 0.1333 -0.0114)
OKLCHoklch(39.23% 0.134 355.1)
XYZxyz(9.3409, 5.2591, 6.8253)
Luminance0.0526 (WCAG relative)
Temperaturewarm
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#781B49 #1B784A
analogous
#781B78 #781B49 #781C1B
triadic
#781B49 #49781B #1B4978
tetradic
#781B49 #78781B #1B784A #1C1B78
square
#781B49 #78781B #1B784A #1C1B78
split-complementary
#781B49 #1B781C #1B7878
monochromatic
#19060F #46102B #781B49 #AA2667 #D33B86

Accessibility & contrast

On white

10.24
#781B49 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.05
#781B49 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #781B49
10.24:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##781B49#FFFFFF#000000##FFFFFF
##781B491.0010.242.0510.24
#FFFFFF10.241.0021.001.00
#0000002.0521.001.0021.00
##FFFFFF10.241.0021.001.00

Color blindness preview

Protanopia (red-blind)
#2D364A
Deuteranopia (green-blind)
#474747
Tritanopia (blue-blind)
#82102F
Achromatopsia (no color)
#414141

Design tokens & code

CSS
--color: #781b49;
/* rgb */ color: rgb(120, 27, 73);
/* oklch */ color: oklch(39.2% 0.134 355.1);
Tailwind
colors: {
  custom: {
    50: '#a3617b',
    500: '#781b49',
    950: '#000000',
  },
}
SCSS
$custom: #781b49;
$custom-light: #a3617b;
$custom-dark: #000000;
JSON
{
  "hex": "#781b49",
  "rgb": {
    "r": 120,
    "g": 27,
    "b": 73
  },
  "hsl": {
    "h": 330.323,
    "s": 63.265,
    "l": 28.824
  },
  "oklch": {
    "l": 0.39228,
    "c": 0.13373,
    "h": 355.1
  },
  "luminance": 0.05258
}

Semantic roles & 50–950 ramp

primary
#781B49
secondary
#43AC78
accent
#E69541
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#100509
muted
#7F7A7B

Preview Lab

Preview with #781B49

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#781B49 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva