#781B49#781B49
#781B49 is a dark, vivid pink. Relative luminance 0.053; OKLCH L 39.2% C 0.134 H 355.1°. Best body text is #FFFFFF at 10.24:1 contrast (WCAG AA passes).
Color values
| HEX | #781B49 |
|---|---|
| RGB | rgb(120, 27, 73) |
| HSL | hsl(330, 63%, 29%) |
| HSV | hsv(330, 78%, 47%) |
| CMYK | cmyk(0%, 77.5%, 39.2%, 52.9%) |
| CIE-LAB | lab(27.46, 43.41, -4.52) |
| CIE-LCH | lch(27.46, 43.64, 354.06°) |
| OKLab | oklab(39.23% 0.1333 -0.0114) |
| OKLCH | oklch(39.23% 0.134 355.1) |
| XYZ | xyz(9.3409, 5.2591, 6.8253) |
| Luminance | 0.0526 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 2.66
Wine (survey)
#80013F
ΔE00 3.86
Merlot
#730039
ΔE00 4.10
Velvet
#750851
ΔE00 4.52
Reddish Purple
#910951
ΔE00 4.79
Mulberry
#920A4E
ΔE00 5.11
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781B49 #1B784A
analogous
#781B78 #781B49 #781C1B
triadic
#781B49 #49781B #1B4978
tetradic
#781B49 #78781B #1B784A #1C1B78
square
#781B49 #78781B #1B784A #1C1B78
split-complementary
#781B49 #1B781C #1B7878
monochromatic
#19060F #46102B #781B49 #AA2667 #D33B86
Accessibility & contrast
On white
10.24
#781B49 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.05
#781B49 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781B49
10.24:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781B49 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781B49 | 1.00 | 10.24 | 2.05 | 10.24 |
| #FFFFFF | 10.24 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.05 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.24 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2D364A
Deuteranopia (green-blind)
#474747
Tritanopia (blue-blind)
#82102F
Achromatopsia (no color)
#414141
Design tokens & code
CSS
--color: #781b49; /* rgb */ color: rgb(120, 27, 73); /* oklch */ color: oklch(39.2% 0.134 355.1);
Tailwind
colors: {
custom: {
50: '#a3617b',
500: '#781b49',
950: '#000000',
},
}SCSS
$custom: #781b49; $custom-light: #a3617b; $custom-dark: #000000;
JSON
{
"hex": "#781b49",
"rgb": {
"r": 120,
"g": 27,
"b": 73
},
"hsl": {
"h": 330.323,
"s": 63.265,
"l": 28.824
},
"oklch": {
"l": 0.39228,
"c": 0.13373,
"h": 355.1
},
"luminance": 0.05258
}Semantic roles & 50–950 ramp
primary
#781B49
secondary
#43AC78
accent
#E69541
background
#FAF6F7
surface
#F4EBED
border
#CEC6C8
text
#100509
muted
#7F7A7B