#781B40#781B40

#781B40 is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.9% C 0.130 H 1.4°. Best body text is #FFFFFF at 10.35:1 contrast (WCAG AA passes).

Color values

HEX	#781B40
RGB	rgb(120, 27, 64)
HSL	hsl(336, 63%, 29%)
HSV	hsv(336, 78%, 47%)
CMYK	cmyk(0%, 77.5%, 46.7%, 52.9%)
CIE-LAB	lab(27.15, 42.43, 1.08)
CIE-LCH	lch(27.15, 42.44, 1.45°)
OKLab	oklab(38.9% 0.1301 0.0033)
OKLCH	oklch(38.9% 0.13 1.4)
XYZ	xyz(9.0638, 5.1483, 5.3659)
Luminance	0.0515 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#781B40 #1B7853

analogous

#781B6F #781B40 #78251B

triadic

#781B40 #40781B #1B4078

tetradic

#781B40 #6F781B #1B7853 #251B78

square

#781B40 #6F781B #1B7853 #251B78

split-complementary

#781B40 #1B7825 #1B6F78

monochromatic

#19060D #461025 #781B40 #AA265B #D33B77

Accessibility & contrast

On white

10.35

#781B40 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.03

#781B40 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #781B40

10.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##781B40	#FFFFFF	#000000	##FFFFFF
##781B40	1.00	10.35	2.03	10.35
#FFFFFF	10.35	1.00	21.00	1.00
#000000	2.03	21.00	1.00	21.00
##FFFFFF	10.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#303541

Deuteranopia (green-blind)

#49473E

Tritanopia (blue-blind)

#830A2B

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #781b40;
/* rgb */ color: rgb(120, 27, 64);
/* oklch */ color: oklch(38.9% 0.130 1.4);

Tailwind

colors: {
  custom: {
    50: '#a46174',
    500: '#781b40',
    950: '#000000',
  },
}

SCSS

$custom: #781b40;
$custom-light: #a46174;
$custom-dark: #000000;

JSON

{
  "hex": "#781b40",
  "rgb": {
    "r": 120,
    "g": 27,
    "b": 64
  },
  "hsl": {
    "h": 336.129,
    "s": 63.265,
    "l": 28.824
  },
  "oklch": {
    "l": 0.38902,
    "c": 0.13017,
    "h": 1.4
  },
  "luminance": 0.05147
}

Semantic roles & 50–950 ramp

primary

#781B40

secondary

#43AC82

accent

#E6A541

background

#FAF6F7

surface

#F4EBED

border

#CEC6C8

text

#100508

muted

#7F7A7B

Preview Lab

Preview with #781B40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →