#781B37#781B37
#781B37 is a dark, vivid pink. Relative luminance 0.051; OKLCH L 38.6% C 0.128 H 7.8°. Best body text is #FFFFFF at 10.44:1 contrast (WCAG AA passes).
Color values
| HEX | #781B37 |
|---|---|
| RGB | rgb(120, 27, 55) |
| HSL | hsl(342, 63%, 29%) |
| HSV | hsv(342, 78%, 47%) |
| CMYK | cmyk(0%, 77.5%, 54.2%, 52.9%) |
| CIE-LAB | lab(26.89, 41.57, 6.78) |
| CIE-LCH | lch(26.89, 42.12, 9.26°) |
| OKLab | oklab(38.62% 0.1266 0.0175) |
| OKLCH | oklch(38.62% 0.128 7.8) |
| XYZ | xyz(8.8280, 5.0540, 4.1243) |
| Luminance | 0.0505 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 3.47
Wine (survey)
#80013F
ΔE00 4.41
Red Wine
#8C0034
ΔE00 4.55
Merlot
#730039
ΔE00 4.80
Wine
#722F37
ΔE00 5.42
Maroon (survey)
#650021
ΔE00 5.87
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781B37 #1B785C
analogous
#781B66 #781B37 #782E1B
triadic
#781B37 #37781B #1B3778
tetradic
#781B37 #66781B #1B785C #2E1B78
square
#781B37 #66781B #1B785C #2E1B78
split-complementary
#781B37 #1B782E #1B6678
monochromatic
#19060B #461020 #781B37 #AA264E #D33B68
Accessibility & contrast
On white
10.44
#781B37 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.01
#781B37 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781B37
10.44:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781B37 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781B37 | 1.00 | 10.44 | 2.01 | 10.44 |
| #FFFFFF | 10.44 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.01 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.44 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#323438
Deuteranopia (green-blind)
#4B4635
Tritanopia (blue-blind)
#830427
Achromatopsia (no color)
#404040
Design tokens & code
CSS
--color: #781b37; /* rgb */ color: rgb(120, 27, 55); /* oklch */ color: oklch(38.6% 0.128 7.8);
Tailwind
colors: {
custom: {
50: '#a4606d',
500: '#781b37',
950: '#000000',
},
}SCSS
$custom: #781b37; $custom-light: #a4606d; $custom-dark: #000000;
JSON
{
"hex": "#781b37",
"rgb": {
"r": 120,
"g": 27,
"b": 55
},
"hsl": {
"h": 341.935,
"s": 63.265,
"l": 28.824
},
"oklch": {
"l": 0.3862,
"c": 0.1278,
"h": 7.8
},
"luminance": 0.05053
}Semantic roles & 50–950 ramp
primary
#781B37
secondary
#43AC8C
accent
#E6B541
background
#FAF5F6
surface
#F4EAEB
border
#CEC6C6
text
#100507
muted
#7F797A