#781B27#781B27
#781B27 is a dark, vivid red. Relative luminance 0.049; OKLCH L 38.2% C 0.127 H 18.8°. Best body text is #FFFFFF at 10.58:1 contrast (WCAG AA passes).
Color values
| HEX | #781B27 |
|---|---|
| RGB | rgb(120, 27, 39) |
| HSL | hsl(352, 63%, 29%) |
| HSV | hsv(352, 78%, 47%) |
| CMYK | cmyk(0%, 77.5%, 67.5%, 52.9%) |
| CIE-LAB | lab(26.52, 40.37, 17.06) |
| CIE-LCH | lch(26.52, 43.82, 22.91°) |
| OKLab | oklab(38.23% 0.1198 0.0407) |
| OKLCH | oklch(38.23% 0.127 18.8) |
| XYZ | xyz(8.5048, 4.9247, 2.4218) |
| Luminance | 0.0492 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Wine Red
#7B0323
ΔE00 2.63
Burgundy
#800020
ΔE00 3.04
Claret
#680018
ΔE00 4.69
Bordeaux
#7B002C
ΔE00 4.97
Wine
#722F37
ΔE00 5.31
Red Wine
#8C0034
ΔE00 6.14
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781B27 #1B786C
analogous
#781B56 #781B27 #783E1B
triadic
#781B27 #27781B #1B2778
tetradic
#781B27 #56781B #1B786C #3E1B78
square
#781B27 #56781B #1B786C #3E1B78
split-complementary
#781B27 #1B783E #1B5678
monochromatic
#190608 #461017 #781B27 #AA2637 #D33B4E
Accessibility & contrast
On white
10.58
#781B27 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.98
#781B27 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781B27
10.58:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781B27 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781B27 | 1.00 | 10.58 | 1.98 | 10.58 |
| #FFFFFF | 10.58 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.98 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.58 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#353227
Deuteranopia (green-blind)
#4D4624
Tritanopia (blue-blind)
#840020
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #781b27; /* rgb */ color: rgb(120, 27, 39); /* oklch */ color: oklch(38.2% 0.127 18.8);
Tailwind
colors: {
custom: {
50: '#a56060',
500: '#781b27',
950: '#000000',
},
}SCSS
$custom: #781b27; $custom-light: #a56060; $custom-dark: #000000;
JSON
{
"hex": "#781b27",
"rgb": {
"r": 120,
"g": 27,
"b": 39
},
"hsl": {
"h": 352.258,
"s": 63.265,
"l": 28.824
},
"oklch": {
"l": 0.38227,
"c": 0.12657,
"h": 18.8
},
"luminance": 0.04923
}Semantic roles & 50–950 ramp
primary
#781B27
secondary
#43AC9F
accent
#E6D141
background
#FAF5F5
surface
#F4EAE9
border
#CEC6C5
text
#100505
muted
#7F7979