#781B24#781B24
#781B24 is a dark, vivid red. Relative luminance 0.049; OKLCH L 38.2% C 0.127 H 20.6°. Best body text is #FFFFFF at 10.60:1 contrast (WCAG AA passes).
Color values
| HEX | #781B24 |
|---|---|
| RGB | rgb(120, 27, 36) |
| HSL | hsl(354, 63%, 29%) |
| HSV | hsv(354, 78%, 47%) |
| CMYK | cmyk(0%, 77.5%, 70%, 52.9%) |
| CIE-LAB | lab(26.46, 40.18, 18.99) |
| CIE-LCH | lch(26.46, 44.44, 25.29°) |
| OKLab | oklab(38.17% 0.1186 0.0446) |
| OKLCH | oklch(38.17% 0.127 20.6) |
| XYZ | xyz(8.4570, 4.9056, 2.1703) |
| Luminance | 0.0490 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Burgundy
#800020
ΔE00 2.96
Wine Red
#7B0323
ΔE00 3.16
Claret
#680018
ΔE00 4.67
Wine
#722F37
ΔE00 5.98
Bordeaux
#7B002C
ΔE00 6.01
Rosewood
#65000B
ΔE00 6.15
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781B24 #1B786F
analogous
#781B53 #781B24 #78411B
triadic
#781B24 #24781B #1B2478
tetradic
#781B24 #53781B #1B786F #411B78
square
#781B24 #53781B #1B786F #411B78
split-complementary
#781B24 #1B7841 #1B5378
monochromatic
#190607 #461015 #781B24 #AA2633 #D33B49
Accessibility & contrast
On white
10.60
#781B24 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.98
#781B24 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781B24
10.60:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781B24 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781B24 | 1.00 | 10.60 | 1.98 | 10.60 |
| #FFFFFF | 10.60 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.98 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.60 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#363224
Deuteranopia (green-blind)
#4D4621
Tritanopia (blue-blind)
#84001F
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #781b24; /* rgb */ color: rgb(120, 27, 36); /* oklch */ color: oklch(38.2% 0.127 20.6);
Tailwind
colors: {
custom: {
50: '#a6605e',
500: '#781b24',
950: '#000000',
},
}SCSS
$custom: #781b24; $custom-light: #a6605e; $custom-dark: #000000;
JSON
{
"hex": "#781b24",
"rgb": {
"r": 120,
"g": 27,
"b": 36
},
"hsl": {
"h": 354.194,
"s": 63.265,
"l": 28.824
},
"oklch": {
"l": 0.38168,
"c": 0.1267,
"h": 20.6
},
"luminance": 0.04904
}Semantic roles & 50–950 ramp
primary
#781B24
secondary
#43ACA2
accent
#E6D641
background
#FAF5F5
surface
#F4EAE9
border
#CEC6C5
text
#110504
muted
#807979