#781B23#781B23
#781B23 is a dark, vivid red. Relative luminance 0.049; OKLCH L 38.1% C 0.127 H 21.2°. Best body text is #FFFFFF at 10.61:1 contrast (WCAG AA passes).
Color values
| HEX | #781B23 |
|---|---|
| RGB | rgb(120, 27, 35) |
| HSL | hsl(355, 63%, 29%) |
| HSV | hsv(355, 78%, 47%) |
| CMYK | cmyk(0%, 77.5%, 70.8%, 52.9%) |
| CIE-LAB | lab(26.45, 40.13, 19.63) |
| CIE-LCH | lch(26.45, 44.67, 26.06°) |
| OKLab | oklab(38.15% 0.1182 0.0459) |
| OKLCH | oklch(38.15% 0.127 21.2) |
| XYZ | xyz(8.4420, 4.8996, 2.0910) |
| Luminance | 0.0490 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Burgundy
#800020
ΔE00 3.04
Wine Red
#7B0323
ΔE00 3.41
Claret
#680018
ΔE00 4.73
Rosewood
#65000B
ΔE00 5.94
Wine
#722F37
ΔE00 6.23
Bordeaux
#7B002C
ΔE00 6.37
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781B23 #1B7870
analogous
#781B52 #781B23 #78421B
triadic
#781B23 #23781B #1B2378
tetradic
#781B23 #52781B #1B7870 #421B78
square
#781B23 #52781B #1B7870 #421B78
split-complementary
#781B23 #1B7842 #1B5278
monochromatic
#190607 #461014 #781B23 #AA2632 #D33B48
Accessibility & contrast
On white
10.61
#781B23 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.98
#781B23 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781B23
10.61:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781B23 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781B23 | 1.00 | 10.61 | 1.98 | 10.61 |
| #FFFFFF | 10.61 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.98 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.61 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#363223
Deuteranopia (green-blind)
#4D4620
Tritanopia (blue-blind)
#84001F
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #781b23; /* rgb */ color: rgb(120, 27, 35); /* oklch */ color: oklch(38.1% 0.127 21.2);
Tailwind
colors: {
custom: {
50: '#a6605d',
500: '#781b23',
950: '#000000',
},
}SCSS
$custom: #781b23; $custom-light: #a6605d; $custom-dark: #000000;
JSON
{
"hex": "#781b23",
"rgb": {
"r": 120,
"g": 27,
"b": 35
},
"hsl": {
"h": 354.839,
"s": 63.265,
"l": 28.824
},
"oklch": {
"l": 0.3815,
"c": 0.12677,
"h": 21.2
},
"luminance": 0.04898
}Semantic roles & 50–950 ramp
primary
#781B23
secondary
#43ACA3
accent
#E6D841
background
#FAF5F5
surface
#F5EAE9
border
#CFC6C5
text
#110504
muted
#807979