#781B14#781B14
#781B14 is a dark, vivid red. Relative luminance 0.048; OKLCH L 37.9% C 0.129 H 29.0°. Best body text is #FFFFFF at 10.68:1 contrast (WCAG AA passes).
Color values
| HEX | #781B14 |
|---|---|
| RGB | rgb(120, 27, 20) |
| HSL | hsl(4, 71%, 27%) |
| HSV | hsv(4, 83%, 47%) |
| CMYK | cmyk(0%, 77.5%, 83.3%, 52.9%) |
| CIE-LAB | lab(26.24, 39.44, 28.84) |
| CIE-LCH | lch(26.24, 48.86, 36.18°) |
| OKLab | oklab(37.93% 0.1125 0.0623) |
| OKLCH | oklch(37.93% 0.129 29) |
| XYZ | xyz(8.2649, 4.8287, 1.1585) |
| Luminance | 0.0483 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddy Brown
#6E1005
ΔE00 3.07
Blood
#770001
ΔE00 3.33
Maroon
#800000
ΔE00 3.84
Indian Red
#850E04
ΔE00 4.11
Dark Red
#840000
ΔE00 4.26
Crimson (survey)
#8C000F
ΔE00 4.33
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781B14 #147178
analogous
#78143F #781B14 #784D14
triadic
#781B14 #14781B #1B1478
tetradic
#781B14 #3F7814 #147178 #4D1478
square
#781B14 #3F7814 #147178 #4D1478
split-complementary
#781B14 #14784D #143F78
monochromatic
#1A0604 #440F0B #781B14 #AC271D #DC372B
Accessibility & contrast
On white
10.68
#781B14 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.97
#781B14 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781B14
10.68:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781B14 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781B14 | 1.00 | 10.68 | 1.97 | 10.68 |
| #FFFFFF | 10.68 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.97 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.68 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#373112
Deuteranopia (green-blind)
#4E4510
Tritanopia (blue-blind)
#85001A
Achromatopsia (no color)
#3E3E3E
Design tokens & code
CSS
--color: #781b14; /* rgb */ color: rgb(120, 27, 20); /* oklch */ color: oklch(37.9% 0.129 29.0);
Tailwind
colors: {
custom: {
50: '#a75f52',
500: '#781b14',
950: '#000000',
},
}SCSS
$custom: #781b14; $custom-light: #a75f52; $custom-dark: #000000;
JSON
{
"hex": "#781b14",
"rgb": {
"r": 120,
"g": 27,
"b": 20
},
"hsl": {
"h": 4.2,
"s": 71.429,
"l": 27.451
},
"oklch": {
"l": 0.37931,
"c": 0.12864,
"h": 29
},
"luminance": 0.04827
}Semantic roles & 50–950 ramp
primary
#781B14
secondary
#3AA6AE
accent
#E2EE3A
background
#FBF5F4
surface
#F6EAE7
border
#D0C6C3
text
#110502
muted
#807978