#781A74#781A74

#781A74 is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.3% C 0.163 H 329.9°. Best body text is #FFFFFF at 9.55:1 contrast (WCAG AA passes).

Color values

HEX	#781A74
RGB	rgb(120, 26, 116)
HSL	hsl(303, 64%, 29%)
HSV	hsv(303, 78%, 47%)
CMYK	cmyk(0%, 78.3%, 3.3%, 52.9%)
CIE-LAB	lab(29.40, 49.95, -29.60)
CIE-LCH	lch(29.40, 58.06, 329.35°)
OKLab	oklab(41.3% 0.1414 -0.0818)
OKLCH	oklch(41.3% 0.163 329.9)
XYZ	xyz(11.2675, 5.9937, 17.0831)
Luminance	0.0599 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#781A74 #1A781E

analogous

#4D1A78 #781A74 #781A45

triadic

#781A74 #74781A #1A7478

tetradic

#781A74 #784D1A #1A781E #1A4578

square

#781A74 #784D1A #1A781E #1A4578

split-complementary

#781A74 #45781A #1A784D

monochromatic

#190518 #460F43 #781A74 #AA25A5 #D438CD

Accessibility & contrast

On white

9.55

#781A74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.20

#781A74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #781A74

9.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##781A74	#FFFFFF	#000000	##FFFFFF
##781A74	1.00	9.55	2.20	9.55
#FFFFFF	9.55	1.00	21.00	1.00
#000000	2.20	21.00	1.00	21.00
##FFFFFF	9.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0C3D76

Deuteranopia (green-blind)

#374A72

Tritanopia (blue-blind)

#7D2746

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #781a74;
/* rgb */ color: rgb(120, 26, 116);
/* oklch */ color: oklch(41.3% 0.163 329.9);

Tailwind

colors: {
  custom: {
    50: '#a2629c',
    500: '#781a74',
    950: '#000000',
  },
}

SCSS

$custom: #781a74;
$custom-light: #a2629c;
$custom-dark: #000000;

JSON

{
  "hex": "#781a74",
  "rgb": {
    "r": 120,
    "g": 26,
    "b": 116
  },
  "hsl": {
    "h": 302.553,
    "s": 64.384,
    "l": 28.627
  },
  "oklch": {
    "l": 0.41298,
    "c": 0.1633,
    "h": 329.9
  },
  "luminance": 0.05993
}

Semantic roles & 50–950 ramp

primary

#781A74

secondary

#41AC46

accent

#E74840

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F060E

muted

#7F7A7E

Preview Lab

Preview with #781A74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →